Director of Sales (Senior Living)

Director of Sales – Watermark Napa Valley
Location: Napa, California
Compensation: Base Salary of $75k Commission/Bonus (Total Compensation of $120k ) with uncapped commissions.

Schedule: Sunday–Thursday, 9:00 a.m.–5:30 p.m.

Discovery Management Group is seeking an experienced Director of Sales to lead sales operations at Watermark Napa Valley. This high-impact role is responsible for achieving occupancy and revenue targets by building relationships with prospective residents and their families, driving outreach efforts, and leveraging data and CRM tools to maximize conversions.

We are seeking a proven Director of Sales to lead occupancy growth and sales strategy within our senior living community. This role is central to driving lead generation, conversion, and pipeline management, while building meaningful connections with prospects, families, and referral partners.

Our community offers a strong foundation for success, including a tenured sales team, a supportive and high-standards culture, and the momentum of a recent rebranding campaign that has boosted awareness and engagement. With advanced tools such as Aline CRM, Power BI, Outlook, and OneDay, this is a data-driven, technology-forward environment where sales leaders can thrive.

This is an on-site, weekend-forward role (Sunday–Thursday), designed for an experienced senior living sales professional who is both strategic and hands-on, with a proven track record of driving occupancy and collaborating effectively with Executive Directors and capital partners.

We are looking for a results-driven, people-oriented sales leader who can:

• Execute all facets of the Sales Playbook (discovery, tours, objections, closing).
• Achieve move-in and revenue goals by advancing leads through the sales process.
• Develop and maintain professional referral networks and conduct external business development.
• Partner with the Executive Director and leadership team on marketing, competitive analysis, and sales strategy.
• Ensure move-in processes run smoothly in collaboration with clinical and operational partners.
• Represent the community with professionalism, compassion, and confidence.

About Discovery Management Group

Discovery Management Group is part of the Discovery Senior Living family of companies, a recognized industry leader for performance, innovation and lifestyle customization that today, ranks among the 2 largest U.S. senior living operators. Discovery Management Group specializes in managing and enhancing senior living communities across the United States. With a focus on innovation, operational excellence, and lifestyle personalization, Discovery Management Group plays a vital role in serving more than 6,500 residents nationwide.

Your Role: Director of Sales

As Director of Sales, you’ll serve as the primary driver of occupancy and revenue growth in the community. You’ll connect with prospective residents, families, and referral sources, track and analyze sales performance, and lead tours and events to generate move-ins. Success is measured by sales conversion metrics, NOI contribution, and overall occupancy performance.

Responsibilities

• Interact with inquiries from all lead sources; advance leads through the sales process.
• Conduct discovery conversations, tours, follow-ups, and closing activities.
• Maintain accurate CRM records for leads, prospects, and referral partners.
• Execute local marketing tactics and sales events to generate leads.
• Conduct competitive market research quarterly and report findings.
• Collaborate with Executive Director and Regional Sales Leadership on pricing, incentives, and strategies to drive revenue.
• Manage and nurture professional referral relationships through presentations and networking.
• Facilitate the move-in process with clinical and operations teams to ensure a smooth resident transition.
• Prepare sales reports, track conversion ratios, and monitor sales KPIs.
• Attend and contribute to community leadership and strategy meetings.

Qualifications

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred.
• Minimum 2 years of sales/marketing experience, preferably in senior living, healthcare, or related industry required.
• Strong record of achieving sales targets and conversion goals.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Experience with CRM systems to manage leads and pipeline.
• Excellent communication, presentation, and relationship-building skills.
• Strong organizational skills with ability to manage multiple priorities.
• Willingness to work onsite, conduct tours, and attend networking events which includes local travel.

Why Join Us?

• Full benefits package available (medical, dental, vision, PTO, 401k, and more)
• Work in a purpose-driven, resident-first environment
• Be part of a collaborative and supportive leadership team
• Make a lasting impact on the lives of residents and families

Benefits You’ll Enjoy:

We offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, meals and uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits.

About Discovery Senior Living

Discovery Senior Living is one of the largest senior living operators in the U.S., with over 350 communities and 35,000 homes across nearly 40 states. Backed by three decades of award-winning experience, Discovery leads a family of companies—including Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery at Home. With 19,000 dedicated employees and an innovative “Experiential Living” philosophy, Discovery is recognized for its leadership in performance, lifestyle customization, and senior living innovation.

Equal Opportunity Employer: We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

A Note to Applicants: This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.

Agency Policy: We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.

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