What are the responsibilities and job description for the Conversion Rate Optimization Manager position at Callaway Golf Sales Company?
ABOUT THE BRAND: Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer. Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission! By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visit https://www.topgolfcallawaybrands.com As our new Conversion Rate Optimization (CRO) Manager, you'll join the growth ecommerce team and be a key player in enhancing the performance of our digital assets, including websites, landing pages, and campaigns. You will own the entire CRO process, from finding opportunities to implementing and analyzing experiments. You will develop and execute a comprehensive CRO strategy to increase conversion rates across our digital properties. Your Day-to-day Responsibilities Will Include Strategy & Planning: Develop and execute a comprehensive CRO strategy to increase conversion rates across Callaway Golf and OGIO websites, landing pages, campaigns, and checkout flows. Analysis & Insights: Use web analytics, heatmaps, session recordings, and user surveys to identify friction points and opportunities for improvement in the user journey. Experimentation: Design, prioritize, and run A/B, multivariate, and split URL tests. You'll be responsible for the full experimentation lifecycle, from hypothesis generation to analysis and reporting. Champion a comprehensive approach that focuses on conversion rate, AOV, and repeat purchases through strategic enhancements in upsells, cross-sells, and personalization. Collaboration: Work closely with cross-functional teams, including Site Merchandising, Design, Consumer Insights, and Marketing, to implement winning tests and new features. Reporting: Regularly report on the performance of CRO initiatives and communicate key insights and recommendations to stakeholders. Tool Management: Manage and leverage our CRO and analytics tools (e.g., Google Analytics, Dynamic Yield, Contentsquare, GTM, etc). What Skills & Experience You Should Bring We are looking for a data-driven and results-oriented professional with a strong background in CRO. You should bring: 5 years of experience in Conversion Rate Optimization or a related field, preferably within a SaaS or e-commerce environment. A proven track record of designing and executing successful A/B and multi-variant tests that led to measurable increases in conversion rates. A deep understanding of Google Analytics (or similar web analytics platforms), with the ability to interpret data and uncover actionable insights. Experience with CRO tools like Google Optimize, Optimizely, VWO, or similar platforms. Strong analytical skills and the ability to turn qualitative and quantitative data into strategic recommendations. Knowledge of industry trends, best practices, and emerging technologies in e-commerce. Deep understanding of user-centric design principles and methodologies. Ability to work in a fast-paced, collaborative environment #LI-AL1 DE&I and EEOC: Inclusion & Diversity: As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day. If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you. ARE YOU READY TO MAKE THE TURN? APPLY TODAY! Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer. Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission! By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visit https://www.topgolfcallawaybrands.com. At Callaway we don’t settle or rest on our laurels and we never, ever leave well enough alone. We tinker, tweak and test while making constant strides to break through. Everything we do is about making the turn and improving the game. As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. Join our Talent Network to get 1) Job Alerts and 2) Connect with our Recruiters on LinkedIn to follow along and receive Topgolf Callaway Brands career updates!