What are the responsibilities and job description for the Senior Communications Specialist for Enrollment Management position at California State University, Monterey Bay?
Classification: Marketing Communications Specialist III
Hours: Full-time / 40 hours per week
FLSA: Exempt
Anticipated Hiring Salary: $6,114* mo.
CSU Salary Schedule
Recruitment Status: Open Until Filled
Employment with the California State University System
About Csumb
California State University, Monterey Bay is a mid-sized university in California’s Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement , CSUMB is part of the nation’s largest four-year public university system, California State University , which educates nearly 460,000 students every year.
With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students’ lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB’s sustainability goal is to be carbon neutral by 2030.
The university’s Strategic Plan prioritizes inclusive excellence through recruiting and investing in developing a diverse body of faculty, staff and administrators. Many appreciate living and working close to the shores of beautiful Monterey Bay, with easy access to recreational areas from Big Sur to Santa Cruz. Nearby opportunities for collaborative research include working in the Monterey Bay National Marine Sanctuary and Silicon Valley, and with colleagues at local research universities, including UC Santa Cruz and Stanford University.
As one of the 22 campuses in the CSU system, CSUMB offers excellent benefits, including access to below-market-rate rental housing on East Campus, and competitive salaries for faculty and staff. With proximity to the San Francisco Bay Area and San Jose, opportunities for faculty, staff and students are as endless as the shores of the nearby Pacific Ocean.
Purpose
Under the direction of the Director of Communications for Enrollment Management, the Senior Communications Specialist is responsible for developing, planning, reviewing, and implementing a wide range of communications in support of Enrollment Management and the departments, programs and activities in the Division, through all media platforms and other forms of communication, including Salesforce, digital communication social media platforms, web content, annual reports, press releases, scripts, and presentations. Additionally, the Senior Communications Specialist will facilitate collaboration between any department-based communication and design staff (professional and para-professional) as available to promote Enrollment Management, congruent marketing messages, and project a positive, consistent image.
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:
Knowledge: Possesses thorough and advanced knowledge of marketing, branding, communications, public relations, and related disciplines. Demonstrates comprehensive knowledge of media relations, media publicity campaigns, interview techniques, and media messaging strategies. Maintains working knowledge of marketing research techniques, statistical methods, and research methodologies, as well as technology and event planning and management tools. Stays informed about campus events and current issues to identify opportunities that enhance the university's visibility and reputation.
Skills: Demonstrates advanced analytical, organizational, and project management skills to successfully prioritize and complete multiple initiatives within established time and budget constraints. Possesses strong story development, journalistic writing, and editorial skills, along with advanced public relations, internal relations, communication, and interpersonal skills that support effective stakeholder engagement, collaboration, and vendor partnership management. Shows proven skill in developing and implementing strategic communications and marketing campaigns that achieve measurable results. Exhibits advanced mentoring and supervisory skills and effectively utilizes technology and event planning and management tools to support organizational objectives.
Abilities: Demonstrates the ability to effectively utilize media outlets by planning media coverage and publicity campaigns that promote the university and increase positive media exposure. Applies advanced judgment independently to create and implement communication strategies and initiatives. Analyzes and synthesizes information to identify key messages and integrate pertinent facts into effective communication vehicles. Uses market research and statistical methods to identify communication needs, target audiences, and inform decision-making. Builds and maintains strong relationships with internal and external stakeholders, represents the university effectively, supports organizational change initiatives, and successfully manages multiple projects while meeting deadlines and budgetary requirements.
Minimum Qualifications
Equivalent to a bachelor’s degree in a related field and four years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for year basis.
Preferred Qualifications/Desirable Experience
Technical fluency with Oracle/PeopleSoft, CSU Common Management System or equivalent information system; Microsoft Office Professional; Google Workspace (Gmail, Docs, Sheets, Drive, Calendar, Forms, etc.); 25Live; intranet drives; and internet browsers.
Special Conditions Of Employment & Position Designations
Office environment with standard equipment and tasks. The position requires working at a computer and desk for extended periods of time. May require travel between campus offices and off-campus locations.
The health and safety of our students, faculty, and staff remain our highest priority. While on campus, students, faculty, staff, and the community will be expected to follow all campus safety mandates.
Benefits/Perks
CSUMB offers a premium benefit package that includes outstanding vacation, health, dental and vision plans; membership in the California Public Employees Retirement System (CalPERS); and 15 paid holidays a year. For more information, visit the Employee Benefits Summary . The University Corporation at Monterey Bay also provides access to affordable housing near main campus. The allocation of housing is subject to several factors, including availability, eligibility criteria, and specific program guidelines. For more information, visit: https://csumb.edu/ corporation/employee-housing
Application Procedure
To receive full consideration, applicants must complete and submit the required online application by the priority screening date listed on the Careers at CSUMB website. Applications received after this date may be reviewed at the University’s discretion. All submitted materials become the property of CSUMB and will not be returned.
CSUMB is not a sponsoring agency for staff or management positions.
Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting Human Resources at (831) 582-3389 or emailing humanresources@csumb.edu
All employees must be eligible for employment in the U.S.
Education Code 89521 Requirements: Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.
General Information
CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with federal crime awareness and campus security legislation, including the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics, you can view the notice of availability and access the Cal State University, Monterey Bay annual security and fire safety reports at https://csumb.edu/clery/asr-and-fsr-notices-availability/ .
CSUMB is a smoke and tobacco-free campus.
Equal Opportunity Employer
CSUMB is an Equal Opportunity employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.
Hours: Full-time / 40 hours per week
FLSA: Exempt
Anticipated Hiring Salary: $6,114* mo.
CSU Salary Schedule
- CSUMB provides pay scales representing its good faith estimate of what the university reasonably expects to pay for this position. The pay offered to a selected candidate will be determined on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, and CSU systemwide pay for comparable jobs.
Recruitment Status: Open Until Filled
Employment with the California State University System
About Csumb
California State University, Monterey Bay is a mid-sized university in California’s Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement , CSUMB is part of the nation’s largest four-year public university system, California State University , which educates nearly 460,000 students every year.
With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students’ lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB’s sustainability goal is to be carbon neutral by 2030.
The university’s Strategic Plan prioritizes inclusive excellence through recruiting and investing in developing a diverse body of faculty, staff and administrators. Many appreciate living and working close to the shores of beautiful Monterey Bay, with easy access to recreational areas from Big Sur to Santa Cruz. Nearby opportunities for collaborative research include working in the Monterey Bay National Marine Sanctuary and Silicon Valley, and with colleagues at local research universities, including UC Santa Cruz and Stanford University.
As one of the 22 campuses in the CSU system, CSUMB offers excellent benefits, including access to below-market-rate rental housing on East Campus, and competitive salaries for faculty and staff. With proximity to the San Francisco Bay Area and San Jose, opportunities for faculty, staff and students are as endless as the shores of the nearby Pacific Ocean.
Purpose
Under the direction of the Director of Communications for Enrollment Management, the Senior Communications Specialist is responsible for developing, planning, reviewing, and implementing a wide range of communications in support of Enrollment Management and the departments, programs and activities in the Division, through all media platforms and other forms of communication, including Salesforce, digital communication social media platforms, web content, annual reports, press releases, scripts, and presentations. Additionally, the Senior Communications Specialist will facilitate collaboration between any department-based communication and design staff (professional and para-professional) as available to promote Enrollment Management, congruent marketing messages, and project a positive, consistent image.
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:
- Researches, designs and produces communication plans, content marketing and assets for use in building brand awareness, increasing inquiries, applications and enrollments; assists with long-range editorial planning and strategy for Enrollment Management needs, providing consistency of messaging across all formats; continually seeking new techniques for communicating information in print and digital platforms; develops themes and concepts in overseeing creation of content and communication materials.
- Develops creative content and creative vendor management for digital/social creative, copywriting, website copy/development and Salesforce as well as social content for multiple profiles within Facebook, YouTube, Twitter, Instagram, Snapchat and TikTok along with other and emerging digital/social platforms; Spearhead several specific campaign programs, included but not limited to: influencer/creator programs, alternative content/art creation with graphic designers, digital/platform-specific events, follow design trends, patterns, and cutting-edge web approaches relevant to CSUMB’s diverse target markets.
- Develops strategies to promote the image of CSUMB to primary HS and CC target markets and their influencers; determines contemporary and cutting-edge techniques and approaches for reaching effective target audiences; identifies the needs and interests of various constituent groups; conceives communication and marketing concepts, ideas, and campaigns for Enrollment Management.
- Creates and maintains relationships with individuals and departments on campus. Works closely with campus partners to create strategic marketing to support the division of Enrollment Management and Student Affairs. Serves as division web content publisher. Construct a network of appropriate vendors to support product purchases for the needs of Enrollment Management and Student Affairs including recruitment events and promotional materials. Collaborate on student messages across digital platforms.
- Recommends equipment and technology tools. Records and tracks the current state of technology devices or equipment. Works closely with vendors and technology tools that facilitates SEO for page optimization across websites, parent and family engagement tools, behavioral intelligent for lead growth and other platforms for enrollment management goals.
- Contributes to departmental program review, annual reports, strategic planning, and goal setting; attends seminars and conferences to maintain program and professional development.
- Perform other job-related duties and special projects as assigned.
Knowledge: Possesses thorough and advanced knowledge of marketing, branding, communications, public relations, and related disciplines. Demonstrates comprehensive knowledge of media relations, media publicity campaigns, interview techniques, and media messaging strategies. Maintains working knowledge of marketing research techniques, statistical methods, and research methodologies, as well as technology and event planning and management tools. Stays informed about campus events and current issues to identify opportunities that enhance the university's visibility and reputation.
Skills: Demonstrates advanced analytical, organizational, and project management skills to successfully prioritize and complete multiple initiatives within established time and budget constraints. Possesses strong story development, journalistic writing, and editorial skills, along with advanced public relations, internal relations, communication, and interpersonal skills that support effective stakeholder engagement, collaboration, and vendor partnership management. Shows proven skill in developing and implementing strategic communications and marketing campaigns that achieve measurable results. Exhibits advanced mentoring and supervisory skills and effectively utilizes technology and event planning and management tools to support organizational objectives.
Abilities: Demonstrates the ability to effectively utilize media outlets by planning media coverage and publicity campaigns that promote the university and increase positive media exposure. Applies advanced judgment independently to create and implement communication strategies and initiatives. Analyzes and synthesizes information to identify key messages and integrate pertinent facts into effective communication vehicles. Uses market research and statistical methods to identify communication needs, target audiences, and inform decision-making. Builds and maintains strong relationships with internal and external stakeholders, represents the university effectively, supports organizational change initiatives, and successfully manages multiple projects while meeting deadlines and budgetary requirements.
Minimum Qualifications
Equivalent to a bachelor’s degree in a related field and four years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for year basis.
Preferred Qualifications/Desirable Experience
Technical fluency with Oracle/PeopleSoft, CSU Common Management System or equivalent information system; Microsoft Office Professional; Google Workspace (Gmail, Docs, Sheets, Drive, Calendar, Forms, etc.); 25Live; intranet drives; and internet browsers.
Special Conditions Of Employment & Position Designations
- All offers of employment are contingent upon the successful completion of a background check (including a criminal records check).
- The person holding this position will have a duty to report to the Campus Title IX Officer information pertaining to discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, and retaliation and is required to comply with the requirements set forth in CSU Executive Order EO 1095, EO 1096, and EO 1097 as a condition of employment.
- The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
- This position has been designated as a sensitive position with: access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards .
- This position is required to comply with confidentiality requirements outlined in the Department of Education’s Family Educational Rights and Privacy and California’s Educational Code Chapter 13 regarding sensitive student issues.
- Must possess and maintain a valid license to drive in the State of California, pass the Defensive Training Class, and be insurable under the University's liability coverage.
- May require occasional evenings and/or weekend work.
Office environment with standard equipment and tasks. The position requires working at a computer and desk for extended periods of time. May require travel between campus offices and off-campus locations.
The health and safety of our students, faculty, and staff remain our highest priority. While on campus, students, faculty, staff, and the community will be expected to follow all campus safety mandates.
Benefits/Perks
CSUMB offers a premium benefit package that includes outstanding vacation, health, dental and vision plans; membership in the California Public Employees Retirement System (CalPERS); and 15 paid holidays a year. For more information, visit the Employee Benefits Summary . The University Corporation at Monterey Bay also provides access to affordable housing near main campus. The allocation of housing is subject to several factors, including availability, eligibility criteria, and specific program guidelines. For more information, visit: https://csumb.edu/ corporation/employee-housing
Application Procedure
To receive full consideration, applicants must complete and submit the required online application by the priority screening date listed on the Careers at CSUMB website. Applications received after this date may be reviewed at the University’s discretion. All submitted materials become the property of CSUMB and will not be returned.
CSUMB is not a sponsoring agency for staff or management positions.
Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting Human Resources at (831) 582-3389 or emailing humanresources@csumb.edu
All employees must be eligible for employment in the U.S.
Education Code 89521 Requirements: Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.
General Information
CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with federal crime awareness and campus security legislation, including the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics, you can view the notice of availability and access the Cal State University, Monterey Bay annual security and fire safety reports at https://csumb.edu/clery/asr-and-fsr-notices-availability/ .
CSUMB is a smoke and tobacco-free campus.
Equal Opportunity Employer
CSUMB is an Equal Opportunity employer seeking to recruit and support a broadly diverse community of faculty and staff. We value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. We consider qualified applicants for employment for their anticipated contributions and without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.
Salary : $6,114