What are the responsibilities and job description for the Associate Director, Communication and Marketing position at California State University, Fullerton?
Job Title
Associate Director, Communication and Marketing
Classification
Administrator I
Auto Req. ID
562208
Salary Range
Classification Range $4,135 - $12,288 per month
(Hiring range depending on qualifications, not anticipated to exceed $6,800 - $8,300 per month)
Work Schedule
Monday - Friday, 8:00 AM - 5:00 PM; occasional early morning, evening and/or weekend hours.
Why CSUF
California State University, Fullerton (Cal State Fullerton) is a leading public university committed to student success, academic excellence, and inclusive excellence. The university fosters a collaborative environment that supports teaching, research, and service while promoting innovation and professional growth. Cal State Fullerton is both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution, and a recipient of the Seal of Excelencia (2021 and 2024) from Excelencia in Education. Joining Cal State Fullerton means becoming part of a community dedicated to advancing student achievement, career success, and economic mobility.
Department
The Office of Alumni Engagement within the Division of University Advancement strives to foster a lifelong community of alumni connected to each other and to the institution with the goal of generating private financial support and engagement with the University. Alumni Engagement staff also supports the Alumni Association Board of Directors in efforts to advance a positive CSUF image, promote university and alumni accomplishments, and provide opportunities for alumni networking. We are seeking an exceptional individual to join our team as the Associate Director, Communication and Marketing (Administrator I). The ideal candidate in this role should have a positive attitude, an active, energetic mind, and a leadership style that is characterized by highly ethical practices and a commitment to inclusivity, openness, flexibility, integrity, and kindness.
Duties and Responsibilities
Under the direction of the Assistant Vice President of Alumni Engagement, the Associate Director of Communications and Marketing is responsible for managing alumni communications and marketing as well as affinity partner communication strategies. The Associate Director will serve as a key liaison with the Alumni Association Board of Directors providing strategic consult and staff support to the Membership and Marketing Committee. The Associate Director will manage the following areas: print media, social media, website, and all communications for events, activities, philanthropy, membership, and other forms as necessary.
The Associate Director serves as the department Chief Communications Officer and will develop, write, edit, and conduct quality control on marketing and promotional materials for print, electronic, and social media. The Associate Director will represent the office and collaborate with campus partners to integrate messaging; develop content for Titan Magazine, Orange County Register CSUF section, and other outlets as appropriate. Consult and advise on alumni and student event marketing and promotion; and manage merchandising for the department to ensure brand integrity and compliance with campus standards. Develop metrics, establish benchmarks, analyze communication reports, review current trends, track progress to set goals, and evaluate the effectiveness of strategies. Develop and maintain budget and financial forecasts for communications, marketing, promotional items, and acquisition campaigns.
The Associate Director will provide leadership and supervision to professional staff and student assistants. Additionally, will oversee the process of recruiting, interviewing, hiring, and onboarding all student employees for the unit. Other duties as assigned.
Inclusive Leadership Statement
Required
Inclusive Leadership Statement is required below, please be sure to address the following as a minimum. Please add additional information as you see necessary and applicable:
Bachelor's degree from an accredited four-year university. Two years of experience in communications and marketing. Excellent written communication skills are needed for writing communication pieces that represent alumni engagement. Supervisory experience. Database management and knowledge of basic methods/procedures for research and statistical analysis. Strong interpersonal skills. Experience with publishing software. Ability to understand complex processes. Ability to establish and maintain cooperative working relationships at various administrative levels; ability to speak and write logically and effectively.
A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position.
Preferred Qualifications
Experience working with alumni in higher education setting. Graphic design experience. Experience with Raiser’s Edge or similar database systems. Board of directors and/or volunteer management. Experience with Microsoft Office and publishing software. Ability to analyze and maintain the budget and accounting processes of an administrative unit.
License/Certifications
A valid California driver’s license.
Special Working Conditions
Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator
Must be able to work the annual commencement ceremonies.
Benefits at a Glance
Additional Information
California State University, Fullerton is committed to fostering an environment where students, staff, administrators, and faculty thrive. We welcome individuals ready to make an impact on student and staff success to apply and become part of the Titan Community. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.
Cal State Fullerton is an equal opportunity employer that prohibits discrimination based on regardless of race, sex, color, ethnicity, national origin, or any other protected status.
As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.
The scope of responsibilities for this position includes the making or participating in the making of decisions that may have a material financial benefit on the incumbent. Therefore, you will be required to file an initial “Conflict of Interest Form 700: Statement of Economic Interests” within thirty (30) days from date of hire and on an annual basis; and complete the CSU sponsored ethics on-line training within thirty (30) days of appointment, and at least once during each consecutive period of two calendar years following the appointment.
The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting Act and must comply with the requirement outlined in CSU Executive Order 1083, revised July 21, 2017.
Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.
Multiple positions may be hired from this recruitment based on the strength of the applicant pool.
If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as a Graduate Assistant, Teaching Associate, Instructional Student Assistant, or Student Assistant position.
Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.
Employee/applicant who applies for a position may be required to successfully complete job-related performance test(s) as part of the selection process.
Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration.
California State University, Fullerton is not currently sponsoring any new H-1B petitions for staff, management, or faculty positions.
Associate Director, Communication and Marketing
Classification
Administrator I
Auto Req. ID
562208
Salary Range
Classification Range $4,135 - $12,288 per month
(Hiring range depending on qualifications, not anticipated to exceed $6,800 - $8,300 per month)
Work Schedule
Monday - Friday, 8:00 AM - 5:00 PM; occasional early morning, evening and/or weekend hours.
Why CSUF
California State University, Fullerton (Cal State Fullerton) is a leading public university committed to student success, academic excellence, and inclusive excellence. The university fosters a collaborative environment that supports teaching, research, and service while promoting innovation and professional growth. Cal State Fullerton is both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution, and a recipient of the Seal of Excelencia (2021 and 2024) from Excelencia in Education. Joining Cal State Fullerton means becoming part of a community dedicated to advancing student achievement, career success, and economic mobility.
Department
The Office of Alumni Engagement within the Division of University Advancement strives to foster a lifelong community of alumni connected to each other and to the institution with the goal of generating private financial support and engagement with the University. Alumni Engagement staff also supports the Alumni Association Board of Directors in efforts to advance a positive CSUF image, promote university and alumni accomplishments, and provide opportunities for alumni networking. We are seeking an exceptional individual to join our team as the Associate Director, Communication and Marketing (Administrator I). The ideal candidate in this role should have a positive attitude, an active, energetic mind, and a leadership style that is characterized by highly ethical practices and a commitment to inclusivity, openness, flexibility, integrity, and kindness.
Duties and Responsibilities
Under the direction of the Assistant Vice President of Alumni Engagement, the Associate Director of Communications and Marketing is responsible for managing alumni communications and marketing as well as affinity partner communication strategies. The Associate Director will serve as a key liaison with the Alumni Association Board of Directors providing strategic consult and staff support to the Membership and Marketing Committee. The Associate Director will manage the following areas: print media, social media, website, and all communications for events, activities, philanthropy, membership, and other forms as necessary.
The Associate Director serves as the department Chief Communications Officer and will develop, write, edit, and conduct quality control on marketing and promotional materials for print, electronic, and social media. The Associate Director will represent the office and collaborate with campus partners to integrate messaging; develop content for Titan Magazine, Orange County Register CSUF section, and other outlets as appropriate. Consult and advise on alumni and student event marketing and promotion; and manage merchandising for the department to ensure brand integrity and compliance with campus standards. Develop metrics, establish benchmarks, analyze communication reports, review current trends, track progress to set goals, and evaluate the effectiveness of strategies. Develop and maintain budget and financial forecasts for communications, marketing, promotional items, and acquisition campaigns.
The Associate Director will provide leadership and supervision to professional staff and student assistants. Additionally, will oversee the process of recruiting, interviewing, hiring, and onboarding all student employees for the unit. Other duties as assigned.
Inclusive Leadership Statement
Required
Inclusive Leadership Statement is required below, please be sure to address the following as a minimum. Please add additional information as you see necessary and applicable:
- What does inclusive leadership mean to you.
- A description of your experiences working with individuals with a different perspective.
- A description of how issues of inclusivity have impacted you personally or professionally.
Bachelor's degree from an accredited four-year university. Two years of experience in communications and marketing. Excellent written communication skills are needed for writing communication pieces that represent alumni engagement. Supervisory experience. Database management and knowledge of basic methods/procedures for research and statistical analysis. Strong interpersonal skills. Experience with publishing software. Ability to understand complex processes. Ability to establish and maintain cooperative working relationships at various administrative levels; ability to speak and write logically and effectively.
A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position.
Preferred Qualifications
Experience working with alumni in higher education setting. Graphic design experience. Experience with Raiser’s Edge or similar database systems. Board of directors and/or volunteer management. Experience with Microsoft Office and publishing software. Ability to analyze and maintain the budget and accounting processes of an administrative unit.
License/Certifications
A valid California driver’s license.
Special Working Conditions
Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator
Must be able to work the annual commencement ceremonies.
Benefits at a Glance
- An array of health plans that include prescription drug coverage
- Dental and Vision coverage
- Income protection benefits including life insurance and disability
- Retirement plan through CalPERS
- Tuition waiver for employees and dependents if eligible
- FlexCash (in lieu of health and dental)
- Employee Assistance Programs
- 15 paid holidays
Additional Information
California State University, Fullerton is committed to fostering an environment where students, staff, administrators, and faculty thrive. We welcome individuals ready to make an impact on student and staff success to apply and become part of the Titan Community. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.
Cal State Fullerton is an equal opportunity employer that prohibits discrimination based on regardless of race, sex, color, ethnicity, national origin, or any other protected status.
As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.
The scope of responsibilities for this position includes the making or participating in the making of decisions that may have a material financial benefit on the incumbent. Therefore, you will be required to file an initial “Conflict of Interest Form 700: Statement of Economic Interests” within thirty (30) days from date of hire and on an annual basis; and complete the CSU sponsored ethics on-line training within thirty (30) days of appointment, and at least once during each consecutive period of two calendar years following the appointment.
The person holding this position is considered a limited mandated reporter under the California Child Abuse and Neglect Reporting Act and must comply with the requirement outlined in CSU Executive Order 1083, revised July 21, 2017.
Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.
Multiple positions may be hired from this recruitment based on the strength of the applicant pool.
If you are applying for a staff position, please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as a Graduate Assistant, Teaching Associate, Instructional Student Assistant, or Student Assistant position.
Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.
Employee/applicant who applies for a position may be required to successfully complete job-related performance test(s) as part of the selection process.
Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration.
California State University, Fullerton is not currently sponsoring any new H-1B petitions for staff, management, or faculty positions.
Salary : $4,135 - $12,288