Director, Outreach and Recruitment

The Department

The Office of Outreach, Recruitment & Educational Partnerships (OREP) is responsible for the outreach and recruitment of prospective domestic undergraduate students and plays a central role in enrollment planning, reporting, and strategic partnership development. OREP attracts and recruits a diverse and academically prepared pool of applicants, develops and stewards relationships with internal and external constituents, and delivers timely, accurate, and comprehensive services to prospective students from point of inquiry through enrollment. OREP advances the University’s commitment to access and opportunity through pathway-based recruitment, programmatic outreach aligned to institutional enrollment goals, and strategic engagement with K–12 districts, community colleges, families, and community partners. OREP is housed within Academic Affairs and reports to the Presidential Associate for Community Partnerships, Engagement & Outreach.

Duties And Responsibilities

Strategic Leadership of Outreach & Recruitment

• Lead the strategic execution of OREP’s pathway-based recruitment framework across high school and community college audiences, aligning outreach activity to the University’s enrollment priorities and the four recruitment quadrants.
• Develop and maintain a data-informed recruitment plan that prioritizes feeder schools, community colleges, and geographic regions based on application yield, conversion potential, and alignment to the local service area.
• Provide strategic oversight of pre-admission advising through the Counselor-on-Duty function, ensuring consistency, accuracy, and quality across counselor interactions.

Team Leadership & Talent Development

• Lead, supervise, and develop a team of student services professionals responsible for high school and community college recruitment, pre-admission advising, and field-based outreach.
• Foster a collaborative, innovative, and accountable team culture grounded in service to prospective students, families, and partner institutions.
• Establish clear performance expectations, role clarity, and key performance indicators for each direct report, anchored to the OREP playbook structure.

Recruitment Events, Tours & Visitor Experience Coordination

• Provide strategic oversight of Explore CPP and Bronco Bound as the institution’s signature recruitment and yield events, in coordination with the Events & Communications Coordinator within the Operations Group.
• Ensure that the tiered campus tour ecosystem (Discovery, Freshman-Focused, Transfer-Focused, Academic College, and Admitted Student tours) is aligned to recruitment pathways and consistently delivered.
• Establish messaging and content priorities for recruitment events and tours that reinforce the four-quadrant framework and the academic identity of Cal Poly Pomona.

Partnerships, Technology & Strategic Positioning

• Develop and steward strategic relationships with high school counselors, district administrators, community college transfer staff, and community-based organizations to advance Cal Poly Pomona’s visibility and access mission.
• Evaluate and recommend recruitment technologies, name acquisition opportunities, and engagement platforms in partnership with the Outreach & Systems Lead and the Presidential Associate; lead vetting of vendors and contracts in alignment with University procurement processes.
• Serve as a functional partner to the Outreach & Systems Lead on Slate CRM strategy, ensuring recruitment workflows, communications, and reporting requirements are clearly articulated.

OREP

• Participates in all OREP and divisional staff development, staff meetings, and major staff events to promote the University.
• Conducts testing of systems utilized by OREP (e.g., Cal State Apply application, Slate information/communication system, etc.).
• Adheres to laws and policies established regarding computer data, records, accounting, and personnel by the California State University, Cal Poly Pomona, and OREP to demonstrate sensitivity and appropriate conduct as a University employee.
• Adheres to and advises prospective students properly regarding CSU admission policies and processes.

Qualifications

• Master's Degree - Equivalent to a master's degree in the applicable field related to higher education or demonstrated coursework showing counseling techniques, interviewing and conflict resolution where such are job-related.
• A minimum of four years of progressively responsible higher education experience and delivery of services and programs to students and external constituents. A minimum of three years leading a team of student service professionals in outreach and recruitment programs. and
• General knowledge of the principles, practices and trends of the student services area as well as in-depth knowledge of the program development, grant writing, recruitment and outreach.

Preferred Qualifications

• Minimum of four years experience in higher education recruitment.
• A Master's degree in a related field is preferred with four years experience and a working knowledge of the core functions in outreach, recruitment, campus tours, and event management.
• Must have a working knowledge of current trends in higher education.

Benefits and Total Rewards

• Premium benefits: Comprehensive health, dental, vision
• Pension plan with CalPERS, and other voluntary savings plans (403(b), 457, 401(k))
• Work-life balance - Accrue 24 PTO days per year, 14 paid Holidays, 1 personal holiday
• Health savings account, life and AD&D coverage, and more
• Tuition fee waiver for employees and eligible dependents
• Auto/homeowners insurance, pet insurance, and pre-paid legal services
• Child and elder care resources
• Employee Assistance Program (EAP)
• And more! Learn about the CSU’s Comprehensive Benefits Package.

Equal Employment Opportunity

Consistent with California law and federal civil rights laws, Cal Poly Pomona provides equal opportunity in employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin. Our commitment to equal opportunity means ensuring that every employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. Cal Poly Pomona complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti-discrimination laws, and CSU’s Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.

As a federal contractor, Cal Poly Pomona complies with the Vietnam Era Veterans’ Readjustment Assistance Act (VEVRAA) and requests priority referral of protected veterans for our job openings.