Director, Grassroots Advocacy

Are We the Place for You?

California’s Credit Unions are seeking a Director, Grassroots Advocacy, to advance our grassroots advocacy for California’s Credit Unions, as well as for our partners in Nevada and Utah. With new partnerships and new leadership in place, our commitment to advocacy that advances credit unions’ work of providing affordable financial services for all is stronger than ever. Our Director, Grassroots Advocacy will play a key role in engaging our network of credit union leaders to deliver a coordinated and impactful grassroots advocacy program, which is key to our long-term strategic priorities.

Our Core Values demand that we put Members First, Advocate for their interests, deliver Excellence, Listen/Learn/Innovate, and always operate as One Team. The Director, Grassroots Advocacy, will embody our Core Values by prioritizing members, advocating for their interests, and driving high-impact advocacy. As a strategic leader and liaison, the Director will collaborate across teams and stakeholders to ensure coordinated, effective efforts aligned with our commitment to our members and mission.

An independent organization, we closely collaborate with colleagues in other states and national credit union trade associations to advance a 535-seat federal legislative strategy that ensures an operating environment where credit unions deliver on their mission of financial well-being for all.

This position is located alongside our key political and legislative leadership roles in our Sacramento office and will travel occasionally throughout the region we serve (California, Nevada, and Utah) and to Washington, D.C. in order to build relationships and strengthen advocacy efforts. This role offers a salary range of $80,000 - $110,000 and is best suited for highly motivated candidates.

Is This the Career for You?

The Director, Grassroots Advocacy, leads internal initiatives to build coalitions and strengthen relationships with elected officials, collaborating closely with state and federal government affairs leadership. This includes managing key programs such as Advancing Communities Together and other future advocacy initiatives. Reporting to the SVP of State Government Affairs, the role demands exceptional communication skills, sound judgment, and a high level of integrity; the Director, Grassroots Advocacy will also support the SVP of Federal Government Affairs with activities related to congressional initiatives.

A strategic and relationship-focused leader, the Director excels at forming meaningful partnerships and collaborating across teams to achieve shared objectives. The Director will possess strong emotional intelligence and political acumen, enabling effective engagement with credit union leaders, members, and policymakers, and will translate complex policy issues into clear, compelling messages that motivate action and align stakeholders.

Proficient in technology and data management, the Director leverages digital platforms, grassroots databases, and communication tools to broaden outreach, increase participation, and drive measurable advocacy results. This individual will demonstrate a proactive, results-oriented approach, anticipating challenges, identifying opportunities, and executing initiatives that advance organizational priorities.

Grounded in purpose, the Director is committed to amplifying the voice of the communities served, strengthening relationships, and delivering meaningful, lasting impact while continuously evaluating and refining strategies to support organizational goals. Throughout the application process, you should demonstrate your passion for building purposeful coalitions that achieve results.

Help Us Get to Know You

Ready to take the next step in your career? Submit your resume that shows at least 5 to 7 years of experience in grassroots advocacy, campaign management, or political advocacy. Candidates should have a bachelor’s degree in political science, communications, economics, public relations, law, public affairs, or related.