What are the responsibilities and job description for the Marketing & Communications Manager position at Caliber?
Caliber is looking for an experienced Marketing & Communications Manager to join our team locally in Scottsdale, AZ.
You will play a critical role in driving the company’s growth by developing and executing high-impact marketing strategies that align with business objectives. Your work enhances brand visibility, engages target audiences, and generates leads that contribute directly to revenue growth across all selling channels.
In this role, you will lead cross-functional marketing initiatives, ensuring consistency across digital, print, and event channels while collaborating closely with sales, product, digital marketing agencies, and investor relations teams. You will enable our corporate voice on digital platforms partnering with our PR/IR lead to hunt opportunities to put Caliber at the center of the conversation. You will also oversee the planning and execution of key industry events, conferences, and sponsorships. Your ability to analyze performance data, refine messaging, and optimize campaigns empowers Caliber to maintain a competitive edge in the marketplace.
What You’ll Do:
- Work cross-functionally with leadership and internal teams to provide sales enablement that aligns marketing strategy with fundraising priorities.
- Design, implement, and manage multi-channel marketing campaigns that drive lead generation and existing investor engagement at various stages of an investment product lifecycle.
- Partner with the digital marketing agency to develop, monitor, and refine paid media and digital advertising strategies.
- Manage campaign budgets, working closely with digital marketing agency to optimize Return on Ad Spend (ROAS).
- Manage agency relationships and vendor partnerships ensuring deliverables meet expectations
- Develop and manage content marketing strategies across LinkedIn, X (Twitter), YouTube, and other key social platforms, ensuring consistent posting, engagement, and brand tone.
- Manage Caliber’s corporate social media presence, including posting and audience engagement.
- Create and curate thought leadership content for the CEO and Executive Team—including insights, drafts, and commentary on market trends.
- Identify and pursue media opportunities that expand Caliber’s visibility.
- Create and manage marketing collateral and sales materials, including maintaining an approved sales collateral library.
- Coordinate and promote event participation for executive speaking engagements and media opportunities that align with brand strategy.
- Manage deliverables for event collateral, promotional materials, and logistics.
- Drive event visibility through digital channels.
- Attend and support conferences, events, and sponsorships as needed.
What You’ll Bring:
- Bachelor’s Degree in Marketing, Communications or equivalent experience.
- 3-5 years of experience owning end-to-end marketing initiatives, including strategy development, execution, measurement, and optimization.
- Experience marketing within B2B, financial services, real estate, investment management, or similarly regulated and complex industries preferred.
- Strong storytelling and content strategy skills with ability to translate complex financial, real estate, or blockchain topics into engaging narratives.
- Experience writing and/or editing executive-level communications, thought leadership, or externally facing content with high visibility.
- Proficiency with CRM, CMS, and marketing analytics platforms (e.g., HubSpot, WordPress, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager), with the ability to quickly adapt to new tools.
- Demonstrated ability to collaborate cross-functionally with Sales, Investment Product, and Investor Relations teams.
- Comfortable serving as the primary point of contact for external marketing partners and internal stakeholders.
- Must have strong organizational and project management skills, as well as attention to detail and a professional demeanor
- Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
- Must have a high level of flexibility, agility, and an excellent attitude towards continuously evolving processes.
- Ability to travel up to 30% of the time to support executive speaking engagements, industry conferences, and Caliber-sponsored events.
Who we are: Caliber is a leading financial services company in the alternative asset management space, focused on commercial real estate, providing accredited investors and registered investment advisors with well-structured alternatives to traditional investments.
Our Why: Caliber grows the wealth of good people to create a better world.
Our Vision: We create strategic investments that build generational wealth for our investors, communities, and team. We are an alternative asset manager with strategies in real estate and credit, differentiated by our vertically integrated business model.
Our Core Values: Authenticity & Transparency | Compassion & Service | Vision & Agility
What we offer: Caliber offers benefits and perks such as-
- Discretionary Paid Time Off
- Volunteer Paid Time Off
- Paid Holidays
- 401k with Company Match
- Company Bonus Program
- Pet Discount Program
- Medical Insurance – Company pays employee monthly premium
- Vision Insurance
- Dental Insurance
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Company paid life insurance
- Company paid Short Term Disability
- Additional voluntary life insurance options
- Long Term Disability options
- Employee Stock Purchase Program
- Tuition Assistance Program