What are the responsibilities and job description for the Social Media Content Creator position at Caldwell Group - eXp Realty?
We’re looking for a creative, energetic Social Media Content Creator who knows how to turn everyday moments into content people actually want to watch.
If you’re constantly thinking of Reel ideas, know how to create a strong hook, are comfortable grabbing an iPhone or camera and getting people on video, and care about whether your content grows an audience and generates conversations—not just whether it looks good—we want to meet you.
The Caldwell Group at eXp Realty is a high-producing residential real estate team serving Northern Kentucky and Greater Cincinnati. We’re looking for a hands-on creator and marketer to take ownership of our organic social media presence and help us grow our brand, attract clients, and connect with agents.
This is a hands-on, primarily in-person role based in Fort Mitchell, KY, with content creation taking place throughout the Greater Cincinnati and Northern Kentucky area. The position is part-time with the potential to grow into a full-time role.
Responsibilities:
Create, film, edit, and publish engaging social media content for Instagram, TikTok, YouTube, Facebook, and other priority platforms.
Develop creative content ideas, strong hooks, scripts, captions, graphics, carousels, and video concepts that fit our brand and connect with our audience.
Capture content at listings, closings, team activities, client events, and throughout the Greater Cincinnati and Northern Kentucky market.
Own and manage the social media content calendar and posting schedule, proactively identifying content opportunities rather than waiting for assignments.
Engage with followers through comments and DMs and create content designed to grow our audience, generate consumer leads and conversations, and support agent recruiting.
Track content performance and use analytics to identify what’s working, what isn’t, and where we should adjust our strategy.
Help expand our video strategy, including longer-form YouTube content and repurposing long-form video into social media content.
Provide additional marketing and brand support as needed, including email campaigns, event promotion, listing and recruiting materials, blogs, branded collateral, and other marketing initiatives.
Qualifications:
Proven ability to create engaging social media content and film and edit videos.
Strong understanding of Instagram, TikTok, YouTube, Facebook, and current social media trends.
Strong writing, storytelling, caption-writing, and communication skills.
Proficiency with Canva and experience with CapCut or similar video-editing software.
Understanding of social media analytics and how to use performance data to improve content and audience engagement.
Creative, energetic, and proactive, with the ability to identify content opportunities and bring new ideas to the team.
Comfortable both behind the camera and on camera, and confident directing and encouraging others to participate in video content.
Highly organized, dependable, and able to manage a content calendar, deadlines, and multiple projects independently.
Comfortable using or learning AI tools such as ChatGPT and Claude to support content creation and marketing.
Ability to work in person in Fort Mitchell, KY, and travel locally throughout the Greater Cincinnati and Northern Kentucky area for content creation.
Experience creating content for real estate, lifestyle brands, personal brands, or longer-form YouTube video is a plus, but not required.
We care much more about what you can create than how many years you’ve been doing it. A portfolio demonstrating your social media and video work will be required.
About Company
The Caldwell Group at eXp Realty is a high-producing residential real estate team serving Northern Kentucky and Greater Cincinnati. With more than 25 years in the local real estate market, we’ve built our business around exceptional client service, strong relationships, and a commitment to continually growing and improving.
We’re a collaborative, fast-paced team that values creativity, initiative, accountability, and new ideas. We believe marketing and social media are an important part of where our business is headed, and we’re looking for someone who wants to take ownership of that area and grow with us.
This is an opportunity to join an established, successful real estate team while having the creative freedom to help shape our brand, expand our digital presence, and make a measurable impact on our future growth.