Digital Marketing Manager

This role offers a unique opportunity to play a key part in creating the visual identity for One Beverly Hills and owning its social media presence. The Digital Marketing Manager will build and run our channels day-to-day, developing the content calendar, producing original content and publishing and monitoring performance. The role also owns website content, CRM journeys, and digital campaign delivery.

The candidate will work closely with cross-functional teams across Cain to ensure all content is on-brand, commercially purposeful and consistent across every touchpoint.

They will be creative, have a deep affinity for the luxury industry, especially within the real estate, hospitality and travel sectors, and will bring a clear point of view on how luxury brands should show up digitally in 2026.

Responsibilities:

Social Media

• Own One Beverly’s Hill’s social media channels, currently Instagram and LinkedIn, with additional growing channels as One Beverly’s Hills draws closer to opening, including executing the strategy, scheduling, publishing and community management.
• Develop and maintain a rolling monthly content calendar across all active platforms, working at least four weeks ahead and gaining necessary approvals in advance.
• Produce original content for social, including photography, short-form video (Reels, Stories, LinkedIn video), to brief and to deadline.

Content Production

• Independently plan, shoot and edit content for all channels, including photography, short-form video and graphics.
• Self-direct on shoot days across Los Angeles, Beverly Hills,
• Maintain and develop your own asset library, organising all photography and video for use across social, website and CRM.
• Continuously research competitor content and luxury brand benchmarks to keep One Beverly’s Hill’s output current and on-brand.
• Own and maintain content across all marketing channels on the One Beverly’s Hills campus, including kiosks and other digital screens.

Website

• Own day to day website content management, including landing pages, forms, and calls to action, coordinating with internal teams and external development partners as required.
• Manage website updates through the CMS, keeping content current and aligned to business priorities.
• Write and update copy for the One Beverly’s Hills website, coordinating with the relevant project teams to keep content current.
• Maintain the digital asset library, ensuring content is organized, approved, and version controlled across channels.
• Seek approvals ahead of time, and ensure stakeholder engagement from the outset.

Campaign Management & CRM

• Lead end to end execution of digital marketing campaigns across website, microsites, CRM, social, paid media, events, and partner channels.
• Coordinate campaign content, creative assets, landing pages, and email communications to ensure consistency across touchpoints.
• Amplify PR and media coverage across owned digital channels.

Analytics & Optimization

• Review campaign performance, social, growth, and engagement, website analytics, CRM engagement, and channel KPIs weekly, translating insights into optimization recommendations.
• Report on performance against engagement, lead generation, and business objectives monthly.

Digital Marketing

• Support SEO strategy, SEM, and paid social initiatives, and collaborate with agency partners to grow organic visibility and campaign performance.

Cross Functional Coordination

• Support the Director of Customer Experience on broader GTM execution, including brand campaign rollouts and partner activations.
• Act as the internal ambassador for the One Beverly’s Hills channels, maintaining relationships with cross-functional teams, Aman, Beverly Hilton and retail and restaurant partners to collaborate on content.
• Contribute to PR briefing documents and creative briefs as required.
• Write event content strategies, attend events to capture live footage, and conduct the post-event strategy to maximise the content’s impact and reach.
• Lead the weekly content update, managing the agenda, content schedule and communicating actions to the wider Customer Experience team.

Skills & Experience:

• 3-5 years' experience in social media, content or digital marketing, at a brand or at an agency.
• Demonstrable track record of growing and running social channels for a brand, with examples of content performance and portfolio.
• Platform expertise across Instagram and LinkedIn; working knowledge of TikTok, YouTube and X. Understanding of each platform's algorithm, formats and content best practice.
• Competency in short-form video, shooting, editing and publishing Reels and Stories independently.
• Experience using social media scheduling and analytics tools (Google Analytics, Later, Sprout Social, Hootsuite or equivalent).
• Strong copywriting skills: captions, long-form posts, email subject lines and website copy. Able to adapt tone across luxury hospitality, real estate and lifestyle.
• Photo and video editing skills using Adobe Premiere Pro, Lightroom, CapCut or equivalent.
• Familiarity with CRM and email marketing platforms (Hubspot preferential)
• Experience managing website content through modern CMS platforms, preferably Contentful, or similar.
• Understanding of SEO best practices, content optimization, keyword strategy, and digital performance measurement.
• Experience executing integrated digital marketing campaigns across owned, earned, and paid channels.
• An understanding of luxury brand positioning and the standards expected of content in this category.
• Self-motivated and organised, able to manage a content calendar and multiple project deadlines simultaneously without close supervision.
• A genuine interest in luxury real estate, hotels and travel.
• Excellent organisational skills and attention to detail.
• Confident working with senior stakeholders and external agency partners, with clear communication at both levels.
• Bachelor's degree in a relevant field.
• Proficient in Microsoft Office (Excel, PowerPoint, Word).
• Proficiency in Adobe Creative Suite, specifically Photoshop, Lightroom and Premiere Pro. Canva proficiency also useful.
• Basic understanding of HTML, content publishing workflows, and digital accessibility standards.