Marketing Director

Description

POSITION SUMMARY    

The Marketing Director is responsible for the management and administration of the overall marketing program and department at Cahuilla Casino and Mountain Sky Travel Center. He or she will oversee marketing, generating revenue with innovative ideas, knowledge of demographics and systems data to determine relevant marketing techniques, including external advertising, promotions, and Elevate Club Tiers.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Conduct market research, preparing and submitting reports to management.
• Provide assistance and manage the coordination of all advertising, special events and other promotional programs, including Elevate Club.
• Manages relations with external vendors and sources.
• Maintains marketing budget.
• Delivers assignments / projects on time by setting priorities to manage multiple tasks and projects.
• Creates promotions’ submissions and associated communications materials that provide complete information to employees for use as rules, regulations, and process instructions.
• Completes direct mail and promotion proformas in a timely manner.
• Performs direct mail extractions as necessary within the required timeline to ensure mail is not delayed.
• Develops policies and procedures for Marketing Department.
• Develops marketing staff by providing information, education opportunities, and experiential growth opportunities.
• Ensures that all contracts and agreements are executed, tracked and filed.
• Manages analytics of marketing calendar, promotions and recommends actions based on analytics.
• Understands response and recognizes opportunities.
• Develops, manages, and coordinates all public and media relations for Cahuilla Casino.
• Creates and reviews all advertising campaigns, including radio, television, outdoor and print advertisements.
• Maintains consistent messaging through all communications for Casino, Elevate Club and Restaurant.
• Coordinates with General Manager when dealing with the media regarding any public relations issues.
• Ensures articulation of Cahuilla Casino’s desired image and position.
• Grows Marketing department with strong knowledge of current and modern marketing trends, including use of social media and beyond.
• Ability to relay details to the casino and guests. 
• Ability to work with media vendors, specify placement, write copy and direct creation of advertising pieces.
• Experience with developing and coordinating casino promotions and entertainment.
• Knowledge of regulatory submissions, marketing proformas and basic casino floor operations.
• Light graphics ability a plus.
• Additional duties and responsibilities as necessary or assigned.

Qualifications

JOB SKILLS, ABILITIES, AND QUALIFICATIONS

• A minimum of 7 years’ experience in marketing management and 2 years’ experience in a casino marketing department required.
• Must have knowledge of local and regional specialized groups, organizations, and centers to increase revenue.
• Must have knowledge of local media and print organizations in order to meet position requirements.
• Ability to relay details to the casino and guests.
• Ability to work with media vendors, specify placement, write copy, and direct creation of advertising pieces.
• Experience with developing and coordinating casino promotions and entertainment.
• Knowledge of regulatory submissions, marketing proformas and basic casino floor operations,
• Graphics ability a plus.
• VizExplorer super-user (preferred).
• Must have strong guest service, public relations, and interpersonal skills.
• Ability to maintain a professional appearance and demeanor.
• Computer literate in entire Microsoft Suite.
• Able to pass Title 31 exam.
• Must be at least 21 years of age.

COMMUNICATION SKILLS:

• Must possess Basic Essential Communication Skills:
  • Oral Communication – verbal interaction of information to a group or individual.
  • Written Communication – exchange of information in the form of email, letter, etc.
  • Non-Verbal and Visual Communication – communicating without using words. Normally involves using hand gestures, facial expression, and eye contact to get message across.
  • Active Listening – understanding guests/team’s point of view and be confident in expressing their concerns while actively listening to the other.
  • Contextual Communication – understanding situation and ensuring responses are clear to reduce potential misunderstanding and confusion.

EDUCATION & TRAINING:

• Bachelor’s Degree in Marketing or related field strongly preferred.

CERTIFICATE & LICENSES:

• Ability to obtain and maintain a Cahuilla Gaming License and submit to random drug/and or alcohol testing. 
• Ability to obtain a California Driver’s License.
• Ability to complete necessary Casino Essentials courses to carry out the job responsibilities.
• Ability to provide necessary required licenses or certifications for a specific position to ensure job is carried out safely and effectively.

PHYSICAL REQUIREMENTS/WORKING CONDITIONS

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of their job.

• While performing the duties of this job, the employee is frequently required to walk, sit, Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

• While performing the essential functions of this position, the employee is occasionally exposed to outdoor weather conditions and required to move about the Casino floor and exposed to a non-smoke free environment.

• Cahuilla Casino Hotel is committed to a drug and alcohol-free workplace. Any job offer is conditional upon successful passing of a pre-employment drug test and must qualify for a Cahuilla Gaming License, which includes an extensive background security check.

• If none of the applicants should meet the stated qualifications, applicants whose education and experience are less than the stated requirements, may be interviewed and hired provided the applicant hired submits a formal written training plan within (30) thirty days which can be completed within a “reasonable time” agreed upon by the supervisor and the applicant. Applicants who are hired and fail to meet the agreed upon formal training program, will be discharged upon failure to complete the specified training as so scheduled.

NOTE

This description incorporates the most typical duties performed. It is recognized that other duties not specifically mentioned may also be performed. The inclusion of these duties would not alter the overall evaluation of the position.