Demo

Sales Relief Specialist - Beverage

Caffey Distributing Company & Carolina Premium Beverage
Charlotte, NC Full Time
POSTED ON 4/10/2026
AVAILABLE BEFORE 5/9/2026

SUMMARY
The primary responsibilities of the Relief Specialist are to sell, rotate, restock, reset, merchandise, build displays, special events, and assist with covering both sales and merchandising routes when needed by performing the following duties.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Formulate a plan to achieve distribution of all targeted brands.
  • Maintain 100% distribution of all Plan-O-Gram items.
  • Maintain inventory levels, proper ordering, and shelf space to eliminate out-of-stocks.
  • Organize and set accounts with proper SKU management.
  • When required merchandise deliveries and use on hand inventory to refill displays and shelves in accounts where applicable.
  • Transmit customer orders and instructions utilizing the order system accurately and within daily times.
  • Maintain competitive cooler space, tap space and menu space equal to or above your share of the market. Strive to have 1st position in the cooler door.
  • Display and maintain current POS equal to or greater than competitive POS.
  • Communicate with Retailer management to sell in potential display locations and/or new tap placements and features
  • Construct and maintain as many eye-catching and well-merchandised displays POS placements as possible in each account.
  • Achieve 100% execution on features and monthly display programs where applicable
  • Execute chain programming for each retailer
  • Ensure prices are accurately reflected at store level. Shelf tags, banners, and statics are present and correct for each product on the shelf. (This would include promotional pricing).
  • Plan for effective buy-ins and upcoming promotions.
  • Responsible for adhering to Out of Date Beer Policy by keeping product properly rotated and maintaining accurate inventory levels
  • Transmit customer orders and instructions utilizing the order system accurately and within daily times.
  • Maintain a working relationship with the Manager of each account. Effectively communicate the Store Manager on new innovations, market trends, price promotions, monthly programs, and opportunities.
  • Maintain safe driving record and comply with company driving policy.
  • Adhere to safety standards and policies.
  • Ability if needed, to deliver “Hot-Shots” to accounts.
  • Submit display execution through appropriate tracking system.
  • Ensure POS is current and in good working order.
  • Attending all scheduled meetings and company functions as required.
  • Adhere to dress code.
  • Obey all federal, state, and local laws.
  • Perform other duties as assigned.

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION
Basic training in an office or operations. Knowledge of basic office software and office technology, or warehouse/delivery technology. First-line production supervisors over semi-skilled operations, and the like. Equivalent to 1-3 practical trades or training
Degree: 2, Points: 30

EXPERIENCE
Over 6 months up to and including 12 months.
Degree: 3, Points: 60

MENTAL/VISUAL/AUDITORY DEMAND
Continuous mental and visual attention; usually repetitive work or diversified operations requiring constant alertness or activity.
Degree: 3, Points: 15

WORKING CONDITIONS
Good working conditions. Occasional exposure to noise, dust, heat, etc. Some elements present which makes conditions less desirable than usually found in an office
Degree: 2, Points: 10

INITIATIVE AND INGENUITY
Requires the use of judgment to plan, perform and make decisions as to the sequence of set-ups, operations and processes within the limitations of recognized or standard methods and procedures.
Degree: 3, Points: 42

PHYSICAL DEMAND
Moderate physical effort consisting of*

  • Continuously lifting or moving light-weight material, or
  • Continuously lifting or moving very light-weight material in difficult work positions, or
  • Frequently lifting or moving average-weight material, or
  • Frequently lifting or moving light-weight material in difficult work positions, or
  • Occasionally lifting or moving heavy-weight material, or
  • Occasionally lifting or moving average-weight material in difficult work positions, or
  • Rarely lifting or moving heavy-weight material in difficult work positions, or in each case expending equivalent effort pulling, pushing, carrying, shoveling, or stretching.

Degree; 3, Points: 30

RESPONSIBILITY FOR EQUIPMENT
Limited – makes minor adjustments to equipment; however, equipment is not “sensitive”, and damages are unlikely under normal use and care.
Degree: 2, Points: 10

RESPONSIBILITY FOR MATERIAL OR PRODUCT
Works with parts/materials where errors usually would be detected and could be reworked without major loss of materials.
Degree: 2, Points; 10

RESPONSIBILITY FOR SAFETY OF OTHERS
Only reasonable care to own work necessary to prevent injury to others and accidents, should they occur, would be minor in nature, such as cuts, abrasions, burns, bruises, etc.
Degree: 2, Points: 10

TOTAL POINTS: 217, GRADE: 3

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to reach with hands and arms and talk or hear. The employee frequently is required to stand; walk; sit; climb or balance; and stoop, kneel, crouch, or crawl. The employee is occasionally required to use hands to finger, handle, or feel. The employee must regularly lift and/or move 50 pounds and occasionally lift and/or move more than 100 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

HAZARDS
Injuries improbable, except minor cuts, abrasions, burns, bruises, etc.

CERTIFICATES, LICENSES, REGISTRATIONS
ABC Beer Permit, valid driver’s license and MVR within CDC/CPB driving policy, Cicerone
Certified Beer Server

LANGUAGE SKILLS
Requires the ability to read, write, complete simple forms and understand simple written instructions. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.

MATHEMATICAL SKILLS
Requires the ability to perform arithmetic skills such as addition, subtraction, multiplication and division including decimals and fractions. Understanding of basic Trade Math principles such as margin, mark-up, revenue, profit, and unit cost. Could require simple use of formulas, charts, tables, drawings, specifications, schedules or diagrams.
 
A job description, by its nature, can't include every aspect of the job. Because of this, any function that would reasonably fall under the responsibility of the Relief Specialist is assumed and it is expected that the Relief Specialist will act accordingly. The Relief Specialist will be expected to perform any other task not included in this job description requested by management.

Qualifications:

Minimum Qualifications
A candidate who does not meet the following minimum qualification will not be considered for this position.

  • Equivalent to 1-3 practical trades or training
  • Over 6 months experience in beverage or related field
  • Internal candidates must have a recommendation from their manager or department head.

Salary : $40,000 - $50,000

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