Field Marketing Coordinator-New Jersey

Job Description

We are seeking an experienced, highly collaborative marketer to own the field marketing planning and execution across a defined regional territory. This role brings the Caesars Sportsbook brand to life on the ground-activating sports sponsorships, retail sportsbooks, and cultural moments that drive brand connection and commercial performance. The manager serves as the regional expert, understanding market nuances, competitive dynamics, growth headwinds, and opportunities, and converts that insight into high‑impact, hyper‑local marketing strategies.

About Caesars Sportsbook

Caesars Sportsbook delivers market‑leading technology and thousands of sports wagering markets through its mobile app and growing network of 60 retail sportsbooks nationwide. With an unmatched omni‑channel ecosystem spanning in‑person betting experiences, self‑service kiosks, mobile cash deposit/withdrawal capabilities, and elevated game‑day environments, Caesars is redefining how fans connect with the sports they love. Caesars also maintains official relationships with 13 professional sports teams and venue partners across the NFL, NBA, NHL, MLB, providing a robust platform for innovative brand activations and fan engagement.

What You’ll Do

Retail Sportsbook Marketing & Omni‑Channel Strategy

• Work with regional Field Marketing Managers to support relationships with casino properties by maintaining regular communication, assisting with alignment on marketing priorities, and helping ensure initiatives are executed smoothly to support retail growth.
• Assist with the execution of retail sportsbook marketing plans for Caesars properties in your region, helping ensure on‑property experiences reflect brand standards and drive customer engagement.
• Help implement on‑property brand experiences by coordinating programming, promotions, content, and game‑day elements that support foot traffic, dwell time, and retail betting activity.
• Support initiatives that connect retail and mobile behavior, including app education materials, enrollment prompts, loyalty integrations, QR placements, and on‑site mobile acquisition tactics.
• Execute on‑property engagement tactics by coordinating brand experiences, digital touchpoints, and promotional activations that guide customers from retail sportsbooks to the mobile app.
• Collaborate with cross‑functional teams (Creative, Promotions, CRM, Legal, Operations, Media) to help launch localized campaigns tied to seasonal sports moments, major events, and partner activations.
• Coordinate regional execution of signage, merchandising, QR codes, and on‑site brand presence, ensuring materials are installed accurately and on time across sportsbook and casino locations.
• Provide logistical support for on‑site events, including watch parties, VIP experiences, partner activations, and new sportsbook openings.
• Manage trafficking and approval workflows for regional marketing assets, ensuring timely routing and brand consistency across all on‑property touchpoints.
• Collect and organize feedback from customers, casino teams, and partners, and share insights with the broader team to inform future marketing efforts.
• Support training and education efforts for casino staff on Caesars Rewards, mobile betting, and promotions to enhance customer experience and adoption.
• Track and manage on‑site marketing materials (merchandising, print assets, signage, promotional items) and coordinate with vendors on production timelines and delivery.
  
  

Sports Marketing

• Support the execution of sports partnerships within the assigned region by assisting with asset delivery, activation timelines, and partner communication.
• Help translate sponsorship assets (media, hospitality, IP, fan engagement) into clear activation plans by coordinating logistics, materials, and internal approvals.
• Maintain partnership calendars, fulfillment trackers, and proof‑of‑performance documentation, ensuring assets are delivered accurately and on time.
• Participate in recurring partner calls and planning meetings, capturing action items and supporting follow‑through on agreed‑upon initiatives.
• Assist with monitoring competitive activity, industry trends, and local sports performance to support idea generation and promotional planning.
• Collaborate with cross‑functional teams to support seamless execution across properties and campaigns. 
  
  

Who You Are

• A marketer with 2-4 years of experience in sports marketing, experiential/event strategy, or brand partnerships (sports betting experience a plus).
• A local expert: Deeply knowledgeable about your region-demonstrating cultural fluency, fan insight, and local market sensibility.
• A multi-tasker: You have the ability to manage multiple events, markets, and partners simultaneously while maintaining high standards.
• Analytical and commercially minded able to interpret performance data and translate insights into action.
• A collaborative cross‑functional partner who can influence without authority and work seamlessly with internal teams and external partners.
• Comfortable working independently in a fast‑paced environment with evolving priorities and tight timelines
• A strong project manager with the ability to manage multiple priorities, tight timelines, and complex cross-functional workflows.
• Proficient in Microsoft Office (Word, PowerPoint, Excel).
• An effective communicator with an exceptional attention to detail.
• A person who is comfortable working in fast‑paced environments, especially during peak sports seasons, nights, weekends, and events.
• Someone with the flexibility to travel regionally (~15-25% of your time)
• A curious person who proactively seeks opportunities to learn & grow.
• Someone who takes Initiative. You act, and think beyond the task to accomplish goals.
• Someone who is team focused.  Ensures understanding, cooperation and consistency within and between departments.  Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
• A Self-Aware person. Genuine understanding of personal strengths and weaknesses. 
• Someone who acts with urgency to get things done and recognize when to ask for help
• A Creative Problem Solver. Takes advantage of difficult or unusual situations to develop unique approaches and useful and routinely looks to improve services, processes, and strategies.
• A Professional. Maintains composure amid challenges when difficult situations arise or the unexpected happens
  
  

Salary for this role is $60,000.

About Us

At Caesars Digital, We Don’t Just Play the Game — We Set the Standard.

As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.

From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.

Ready to make your mark on the Empire?

Explore our open roles and discover how you can help shape the future of gaming.

Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.