What are the responsibilities and job description for the Marketing Communications Coordinator position at Cadillac Area Visitors Bureau?
Marketing & Communications Coordinator
Reports To: Executive Director
Status: Full-Time, Exempt
Location: In-office, Downtown Cadillac, Michigan
Organization Overview
The Cadillac Area Visitors Bureau (CAVB) is a 501(c)(6) destination marketing organization dedicated to driving tourism and overnight visitation to the Cadillac area. Through strategic marketing, partnerships, and storytelling, CAVB works to attract visitors, support lodging partners fill rooms, celebrate local businesses, and strengthen the regional economy. The organization promotes the area’s outdoor recreation, events, group travel, and year-round experiences to position Cadillac as a compelling destination for leisure and group travelers.
Position Overview
The Cadillac Area Visitors Bureau is seeking a detail-oriented and creative Marketing & Communications Coordinator to support the execution of marketing and communications initiatives that position the greater Cadillac area as a premier destination for outdoor recreation, overnight getaways, and group travel.
This is a junior-level, full-time, in-person position based in CAVB’s downtown Cadillac office. The Marketing & Communications Coordinator plays a key role in managing day-to-day marketing activities across paid, earned, and owned channels. The position works closely with internal staff, third-party agencies, media partners, and destination stakeholders.
The ideal candidate is organized, collaborative, and eager to grow within the tourism and destination marketing field. While not required, candidates with experience in tourism, hospitality, recreation, restaurants, or retail are encouraged to apply.
Why This Role Matters
Tourism is a key economic driver for the Cadillac area, supporting local businesses, jobs, and community vitality. The Marketing & Communications Coordinator plays a direct role in shaping how the destination is seen by potential visitors located within the organization’s target markets. From website content and social media to media outreach and email marketing, this position helps turn awareness into overnight stays. The work produced in this role directly supports local economic impact by increasing visitation, extending length of stay, and strengthening Cadillac’s visibility as a year-round destination.
Key Responsibilities
Marketing & Digital Content
- Maintain and update content across CAVB website properties
- Develop and manage a monthly content calendar to ensure timely deployment of creative assets
- Draft, schedule, and publish social media content across multiple platforms
- Support media relations efforts including drafting press releases and media alerts
- Maintain a digital press room and media asset library
- Assist with photography and videography, including basic editing and coordination with external vendors
- Coordinate with CAVB’s agency partners on campaign development and execution
Brand Management & Graphic Design
- Maintain a strong working knowledge of CAVB brand guidelines and messaging
- Ensure brand consistency across all marketing and communications materials
- Design and produce marketing collateral using Canva and Adobe Creative Suite
- Support destination marketing initiatives that drive overnight visitation
Communications & Public Relations
- Support email marketing efforts including content development, layout, and deployment using HubSpot
- Lead the content, design, and layout of CAVB’s eNewsletters
- Assist with media outreach and coordination of familiarization (FAM) tours
- Draft press releases and other media announcements
- Support strategic communications initiatives, as needed
Qualifications
Education
- Associate degree or higher in marketing, communications, journalism, graphic design, hospitality, or tourism
- Equivalent professional experience will be considered
Experience
- Entry-level position
- One to three years of relevant experience preferred
Desired Skills & Competencies
- Excellent written and verbal communication skills
- Strong attention to detail with the ability to manage multiple priorities
- Creative, self-motivated, and highly organized
- Strong time management and project coordination skills
- Professional demeanor with strong interpersonal skills
- Proficiency in Microsoft Word, Excel, and PowerPoint
- Proficiency in Canva and Adobe Creative Suite including Photoshop, InDesign, and Illustrator
- Experience designing for both print and digital platforms
- Familiarity with social media platforms including Facebook, Instagram, X, YouTube, and Google Analytics
- Website content management experience preferred
- Ability to build and maintain effective working relationships with partners and stakeholders
- Ability to work collaboratively across teams and adapt to changing priorities
Physical Requirements
- Ability to sit for extended periods
- Frequent use of standard office equipment
- Ability to communicate verbally and in writing
- Occasional walking and regional travel by car
Work Environment
This is a full-time, in-office position requiring five days per week on-site in downtown Cadillac, Michigan. Occasional travel within the region to partner locations and events may be required.
Compensation & Benefits
- Salary: Based on Experience
- This position is salaried and eligible for full-time employee benefits
- Professional development, mentorship, and training opportunities are available to support career growth and skill development
How to Apply
Send your resume and cover letter to hr@cadillacmichigan.com for consideration. Please note that due to the volume of applications, we are unable to respond to individual inquiries or provide application status updates. Only candidates selected for interviews will be contacted.
Employment
This job description outlines the general nature and level of work and is not intended to be an exhaustive list of all responsibilities. The Cadillac Area Visitors Bureau reserves the right to modify, add, or remove duties at the discretion of the Executive Director. This position is classified as at-will employment in accordance with applicable law.
The Cadillac Area Visitors Bureau is an equal opportunity employer. CAVB does not discriminate against any person in any matter related to employment based on race, sex, religion, color, national origin, age, disability, veteran’s status, citizenship or any other legally protected class.