Manager, Brand, Content & Creative

Key Responsibilities:

Brand Strategy & Management

• Develop and maintain a strong, consistent retail brand identity across all consumer touchpoints, including stores, packaging, digital, and social.
• Partner with leadership to evolve brand positioning and messaging that reflect the company’s vision and retail goals.
• Monitor market and customer trends, using insights to guide brand storytelling and campaign development.

Content Development & Copywriting

• Write and edit engaging copy for retail marketing campaigns, product launches, in-store signage, promotional materials, social/blog content, press releases and web pages.
• Develop compelling narratives that connect products to customer lifestyles and inspire purchase decisions.
• Maintain brand voice guidelines and ensure all messaging aligns with brand tone and personality.

Creative Direction & Visual Brand Oversight

• Act as an internal Art Director, guiding the creative development of campaigns, retail visuals, and marketing materials.
• Collaborate with design, photography, and merchandising teams to ensure product visuals and marketing assets are cohesive and on brand.
• Provide creative direction on photo shoots, store signage, and seasonal campaigns to ensure alignment with marketing objectives and visual standards.

Campaign Management & Execution

• Collaborate with cross-functional teams (Merchandising, E-Commerce, Operations) to ensure marketing initiatives support key business goals.

Collaboration & Leadership

• Serve as a creative liaison between internal departments and external agencies or freelancers.
• Partner with store teams to ensure brand messaging and visuals are consistently executed in the retail environment.
• Support and mentor design staff.