What are the responsibilities and job description for the Manager, Brand, Content & Creative position at Cabinets To Go, LLC?
Key Responsibilities:
Brand Strategy & Management
- Develop and maintain a strong, consistent retail brand identity across all consumer touchpoints, including stores, packaging, digital, and social.
- Partner with leadership to evolve brand positioning and messaging that reflect the company’s vision and retail goals.
- Monitor market and customer trends, using insights to guide brand storytelling and campaign development.
Content Development & Copywriting
- Write and edit engaging copy for retail marketing campaigns, product launches, in-store signage, promotional materials, social/blog content, press releases and web pages.
- Develop compelling narratives that connect products to customer lifestyles and inspire purchase decisions.
- Maintain brand voice guidelines and ensure all messaging aligns with brand tone and personality.
Creative Direction & Visual Brand Oversight
- Act as an internal Art Director, guiding the creative development of campaigns, retail visuals, and marketing materials.
- Collaborate with design, photography, and merchandising teams to ensure product visuals and marketing assets are cohesive and on brand.
- Provide creative direction on photo shoots, store signage, and seasonal campaigns to ensure alignment with marketing objectives and visual standards.
Campaign Management & Execution
- Collaborate with cross-functional teams (Merchandising, E-Commerce, Operations) to ensure marketing initiatives support key business goals.
Collaboration & Leadership
- Serve as a creative liaison between internal departments and external agencies or freelancers.
- Partner with store teams to ensure brand messaging and visuals are consistently executed in the retail environment.
- Support and mentor design staff.