Content Manager

Cabarrus County Convention & Visitors Bureau

Content Manager

JOB CATEGORY:      Marketing

REPORTS TO:           Director of Communications

LOCATION:                  Concord, North Carolina

Halfway between the state’s stunning Blue Ridge Mountains and famed coastline, Cabarrus County is located in south-central North Carolina in the vibrant Piedmont region. Just 20 minutes north of Uptown Charlotte, the area encompasses five unique communities: the cities of Concord and Kannapolis, and towns of Harrisburg, Midland and Mount Pleasant.

SUMMARY:

The Cabarrus County CVB’s mission is to drive visitation to Cabarrus to generate the maximum impact through hotel stays and visitor spending. Our marketing efforts strive to inspire exploration through authentic storytelling and helpful, easy-to-access resources. Working under the management of the Director of Communications, the Content Manager supports the marketing team by creating, publishing, updating and curating compelling content for destination marketing, advertising, media requests, advocacy projects, and more.

WHY YOU’LL LOVE THIS POSITION:

Known as a hub of engaging experiences, Cabarrus is home to premier motorsports entertainment, shopping, family-friendly attractions, outdoor adventures, historic sites, charming downtowns and more. The Content Manager plays an integral role in providing fresh inspiration for visitors through timely placement of photos, video and copy on the Bureau’s channels to ensure the destination and its hospitality partners are well represented.

RESPONSIBILITIES:

Website Management & Email Marketing

• Maintain the bureau’s websites, including writing, editing and publishing fresh content that aligns with the Explore Cabarrus brand and updating existing content
• Manage business listings via Simpleview CRM to ensure accurate partner information
• Manage the Events Calendar on ExploreCabarrus.com
• Execute email marketing needs for all departments

Content Curation & Support

• Serve as lead support for the Bureau’s digital marketing agency, including management of the editorial content hub and execution of email marketing campaigns
• Support all marketing team members and agencies through curating content for paid media campaigns, media requests and other marketing projects as needed
• Create monthly hotel calendars for distribution by Visitor Services department
• Collaborate with the marketing team on development of print materials including copywriting, editing/proofreading, and photo selection

Additional Duties

• Assist with photo/video production and graphic design as needed
• Attend partner events/visit hospitality partner locations to develop timely content
• Communicate opportunities to partners to participate/engage with CCCVB’s content
• Remain updated on tourism industry trends and state-level destination marketing efforts related to content
• Report monthly analytics
• Execute other duties as assigned by the Director of Communications and Sr. VP, Marketing & Communications

REQUIREMENTS:

• Ability to work in-office cooperatively in a team setting (this is a non-hybrid position).
• 1-2 years of related experience in content creation/management or digital marketing.
• Proficient in Adobe, Microsoft Office (Outlook, MS Word, MS Excel), Canva and WordPress.
• Self-motivated with strong organizational skills and attention to detail.
• Ability to manage multiple assignments and prioritize responsibilities.
• Excellent verbal, written and interpersonal communication skills. Ability to interact professionally with internal and external partners at all levels within the organization.
• Customer service focused.
• Flexibility to work necessary hours including evenings, weekends, and holidays.
• Ability to lift up to 25 pounds.
• Must possess valid driver’s license and be insurable to drive company vehicles.

MORE REASONS TO LOVE THIS POSITION:

The Cabarrus County Convention and Visitors Bureau offers an excellent benefits package that includes a defined pension plan, 401k, 100% paid employee-only health insurance coverage, and generous amounts of paid leave and holiday time.