Lifecycle Marketing Manager

About the Role

C2 Education seeks a data-driven, collaborative, and strategic Lifecycle Marketing Manager to own the design, execution, and optimization of customer journeys from lead activation to long-term retention. The role owns how and when leads and customers are contacted across the lifecycle (journey design, segmentation, and automation), in close partnership with the Content Strategy & Marketing Manager, who owns what we say and the assets we use. This role is central to ensuring that every touchpoint with our leads and customers increases conversions, deepens relationships, and drives revenue outcomes and reports into the Chief Marketing Officer.

Key Responsibilities

• Design and execute targeted multi-channel lead activation campaigns (email, SMS, web, and phone triggers) to drive conversions across the customer journey, using content and offers developed in partnership with the Content Strategy & Marketing Manager
• Build, test, and optimize automated engagement journeys for existing customers to improve onboarding, retention, and upsell opportunities
• Manage customer communications across multiple channels, including email, SMS, and emerging media, by owning the targeting, timing, and automation logic that delivers the right content to the right families at the right time
• Oversee the entire lead journey, ensuring cohesive experiences and seamless handoffs across email, web, SMS, phone and other touchpoints
• Direct and manage agency partners responsible for lifecycle/CRM execution, ensuring high-performing campaigns and journeys that move prospects and customers through acquisition and retention funnels
• Analyzing and present monthly lead nurture funnel performance metrics to regional stakeholders, driving actionable insights and continuous improvement, and surfacing content performance insights back to the Content Strategy & Marketing Manager
• Create and maintain comprehensive customer journey maps to identify and optimize each touchpoint throughout the lifecycle
• Develop robust segmentation models to personalize outreach and maximize engagement effectiveness across key segments (ex: grade level, program type, engagement level, etc.)
• Execute ongoing A/B testing of marketing campaigns and journey touchpoints such as cadence, channel mix, and content variants to improve performance and inform strategy
• Work closely with sales and training teams to ensure lifecycle programs support overall revenue goals and align with center and regional needs

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics or related field. MBA a plus
• 5 years of experience in lifecycle, CRM, or retention marketing in a lead-driven or education-focused environment
• Expertise with marketing automation platforms (Salesforce Marketing Cloud experience a plus)
• Hands-on experience building and optimizing automated journeys, triggers, and segments in a marketing automation or CRM platform
• Advanced analytical skills and experience reporting on funnel metrics and campaign ROI, including the ability to translate findings into clear recommendations
• Proven experience with cross-channel campaign management (email, SMS, web, etc.) and marketing agency or vendor oversight
• Strong communication, collaboration, and project management skills, with he ability to work effectively with Content, Sales, and Operations in a remote environment

What Success Looks Like

• Increase performance across key engagement, conversion and retention metrics at priority lifecycle stages (ex: lead to consultation, consultation to enrollment, enrollment to renewal)
• Growth in qualified leads progressing through nurtured journeys, higher customer lifetime value, and measurable impact on revenue goals
• Continuous optimization and innovation of marketing journeys through data-driven experimentation and testing
• Shared success with the Content Strategy & Marketing Manager on engagement with lifecycle campaigns, and conversion and retention lift attributable to specific content programs and offers
• Bonus eligible: up to 15%, based on performance and company metrics; subject to change. 

Salary : $110,000 - $130,000