Senior Media Buyer

Role Overview

As a Meta Media Buyer, you’ll own performance strategy and technical execution across Meta Ads. You’ll structure, analyze, and optimize campaigns from top to bottom—leveraging data to uncover why performance trends occur and what to do next.

This role requires deep technical fluency with the Meta ecosystem: pixel and API configuration, attribution windows, bid automation logic, and audience signal strategy. You’ll operate like a growth analyst who buys media—not just a buyer who looks at dashboards.

Key Responsibilities

• Design, execute, and scale full-funnel campaigns across Meta (TOF, MOF, BOF).
• Deep dive into Ads Manager and Events Manager—diagnose data mismatches, pixel issues, CAPI configurations, and signal health.
• Analyze campaign performance across dimensions (audience, placement, device, age, creative, time, geo) to determine true performance drivers.
• Utilize breakdown-level analysis to find hidden inefficiencies—frequency bloat, duplicate reach, creative fatigue, and attribution leakage.
• Build data-backed testing frameworks: creative hypotheses, audience segmentation, bid/budget testing, and retargeting cadence.
• Optimize using advanced bid strategies (ASC, manual bids, cost caps, minimum ROAS) depending on funnel stage and campaign intent.
• Partner with analytics to connect Meta data to GA4, Looker, or first-party dashboards for full MER visibility.Lead creative feedback loops—translate performance signals into actionable guidance for designers and copywriters.
• Manage pacing, LTV models, and cohort performance to ensure profitability and stability as spend scales.
• Identify and resolve performance drops with diagnostic precision (attribution, signal loss, creative decay, or audience overlap).
• Report weekly on performance insights, test results, and scaling roadmap recommendations.

Requirements

• 5 years of direct Meta Ads experience, managing $500K /month in performance-driven accounts.
• Proven success improving CPA, ROAS, and MER through structured testing and granular analysis.
• Expert knowledge of: 
• Meta Ads Manager (ASC, A/B testing, Experiments, Breakdown views) Events Manager, CAPI, Aggregated Event Measurement
• Pixel CAPI integrations (Shopify, WooCommerce, Zapier, GA4)
• Audience structuring and signal optimization
• Creative fatigue diagnosis and lifecycle management
• Strong analytical skills with the ability to analyze metrics and dimensions across time, audience, and funnel depth.
• Skilled in Google Sheets / Data Studio / Looker Studio for performance modeling.
• Understands how Meta data impacts downstream Google and CTV performance within a blended MER model.
• Highly proactive, data-driven, and obsessed with performance attribution accuracy.

What Success Looks Like

• CPA/MER benchmarks are achieved or exceeded consistently.
• You can identify exactly why a campaign is underperforming and resolve it with speed and precision.
• Data from your campaigns directly influences creative and cross-platform strategy.
• You become the in-house Meta authority others learn from.