Part-Time Industrial Digital Marketing & Business Development Specialist

CNC Products / Parker Finishing

Location: Niles, Michigan — Onsite

Job Type: Part-Time, 20–25 hours per week

Compensation: $25–$32 per hour, based on qualifications and experience

Schedule: Flexible weekday hours

CNC Products and Parker Finishing are established industrial manufacturing businesses located in Niles, Michigan.

CNC Products provides precision manufacturing services, while Parker Finishing manufactures industrial finishing equipment.

We are seeking an experienced, creative, and self-motivated marketing professional to develop, implement, and manage our digital marketing efforts for both companies, with a particular emphasis on expanding sales opportunities for Parker Finishing.

This is a hands-on position for someone who enjoys working independently, learning technical products, and taking ownership of marketing initiatives from concept through execution.

• Develop and execute comprehensive digital marketing strategies focused on generating qualified sales leads and increasing brand visibility.
• Manage, update, and improve both company websites, including product pages, photography, technical content, and search engine optimization (SEO).
• Develop, manage, and optimize Google Ads and appropriate social media advertising campaigns.
• Establish and maintain a professional presence on LinkedIn and other relevant digital platforms.
• Photograph completed CNC Products manufacturing projects on the production floor before shipment.
• Work closely with engineering and production personnel to understand products, manufacturing capabilities, applications, and technical specifications.
• Coordinate the development of accurate 3D product renderings from engineering drawings, utilizing internal engineering resources or qualified outside vendors.
• Create professional marketing materials, including digital advertisements, product presentations, brochures, website graphics, and project highlights.
• Identify opportunities to reach new customers and expand into additional industrial markets.
• Monitor advertising performance, website traffic, qualified inquiries, and marketing-generated sales opportunities.
• Provide concise monthly reports and recommendations to company ownership.

Required:

• Demonstrated experience in digital marketing, website management, and online advertising.
• Working knowledge of Google Ads, SEO, website analytics, and LinkedIn marketing.
• Strong photography, graphic design, and written communication skills.
• Ability to work independently, manage multiple projects, and establish priorities with minimal supervision.
• Willingness to learn industrial equipment, manufacturing processes, technical terminology, and product applications.
• Ability to work onsite in Niles, Michigan, and coordinate directly with engineering and production personnel.

Preferred:

• Previous marketing experience in manufacturing, industrial equipment, engineering, or business-to-business (B2B) industries.
• Experience developing lead-generation campaigns and measuring their effectiveness.
• Familiarity with Adobe Creative Cloud, Canva, or similar design software.
• Experience coordinating technical product visualization, CAD-based renderings, or outside creative contractors.
• Familiarity with AI-assisted marketing and content development tools.

Expert-level CAD modeling or engineering experience is not required.

• Competitive hourly compensation based on experience.
• Flexible part-time weekday schedule.
• Opportunity to develop and lead marketing initiatives for two established manufacturing businesses.
• Direct interaction with ownership, engineering, and production personnel.
• Significant independence and creative responsibility.
• Opportunity to make a measurable impact on business growth.

We are looking for someone who is more than a social media content creator.

The successful candidate will be genuinely interested in understanding what we manufacture, who our customers are, and how to communicate our capabilities to potential buyers.

We value initiative, technical curiosity, attention to detail, accountability, and measurable results.

Our objective is not simply to increase followers or social media activity. It is to generate qualified customer inquiries and increase sales.

Please submit your resume along with examples of relevant work, such as websites you have managed, digital advertising campaigns, product photography, marketing materials, or measurable lead-generation results.

Candidates should briefly describe their experience working independently and their approach to marketing technical products or services.

Work Location: In person — Niles, Michigan

Employment Type: Part-time, W-2 position.