Digital Marketing & Content Coordinator

Job Summary:
The C. Harper Auto Group is seeking a creative, detail-oriented, and results-driven Digital Marketing & Content Coordinator to manage and optimize our online presence. This role involves overseeing our digital marketing efforts, coordinating with external partners, and ensuring high-quality digital content that aligns with our brand. With over 41 years of automotive excellence and a team of over 400 employees, we’re looking for a passionate marketing professional to help elevate our brand presence across the Greater Pittsburgh and Tri-State areas. This role offers the opportunity to shape and lead digital marketing initiatives in a fast-paced, competitive industry.

Digital Marketing & Campaign Execution:

• Serve as the primary liaison with our advertising agency to execute digital campaigns across multiple platforms.
• Manage and maintain the company website, ensuring accurate, engaging, and up-to-date content.
• Oversee inventory feeds and ensure seamless integration with digital platforms for maximum engagement.
• Work closely with brand digital representatives to align strategies, promotions, and creative assets.
• Collaborate with photographers, ensuring high-quality images that meet brand standards for use across digital platforms.

Content Creation & Brand Voice:

• Develop and create engaging content for social media, blogs, and websites — including graphics, videos, reels, and copywriting.
• Ensure consistency of brand voice and messaging across all digital touchpoints, including website, social media, and email.
• Maintain a strong presence across various social media platforms, fostering engagement and brand awareness.

SEO & Analytics:

• Optimize SEO strategies and content to enhance online visibility and drive organic traffic to all digital platforms.
• Monitor and analyze website performance and campaign results using tools like Google Analytics and social media insights, providing data-driven recommendations.
• Track marketing KPIs and provide reports on campaign performance, website analytics, and ROI.

Email & Digital Campaign Coordination:

• Coordinate email marketing campaigns and other digital initiatives to drive customer engagement, retention, and conversions.
• Implement targeted marketing strategies that enhance customer interaction and lead generation.

Experience & Education:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience in digital marketing, website management, or content coordination.
• Familiarity with SEO, Google Analytics, and content management systems (CMS) preferred.
• Experience with multi-location or franchise marketing is a plus.

Skills & Competencies:

• Proven ability to manage digital campaigns and work cross-functionally with internal teams and external agencies.
• Proficiency with digital marketing tools, CRM systems, Google Analytics, and advertising platforms (Meta, Google Ads, etc.).
• Strong project management skills with the ability to handle multiple campaigns and tasks simultaneously.
• Excellent communication, copywriting, and storytelling skills.
• Creative mindset with an analytical approach to marketing and content creation.

Personal Attributes:

• Highly motivated, detail-oriented, and able to thrive in a fast-paced environment.
• Passion for the automotive industry and customer experience.
• Creative, adaptable, and professional in all aspects of work.

• Join an award-winning organization known for excellence and innovation in the automotive industry.
• Collaborative and creative work culture that values input and initiative from all team members.
• Influence brand perception and customer engagement across a major regional dealership network.
• Opportunities for career growth within an expanding, family-owned business.

• Competitive salaried pay plans that exceed automotive industry marketing compensation norms.
• Full Medical, Dental, and Vision Insurance (5 plan options, including a no-cost employee option).
• 401k Plan with Annual Company Contribution.
• Paid Time Off starting on your 1st day of employment.
• Short-Term Disability and Life Insurance at no cost to the employee (with additional buy-up options).
• Opportunities for advancement in a stable and growing organization that has been locally trusted for over 40 years.

At The C. Harper Auto Group, we’re more than just a dealership we’re a staple in the Pittsburgh region. With 11 brands across 7 locations, we’re redefining the car buying experience and reshaping automotive marketing. We believe in exceeding expectations and it starts with the people we hire. Family values, innovation, and a relentless drive to stand out define who we are. Join us in continuing this legacy and driving the future of automotive retail.

Equal Opportunity Employer
C. Harper Auto Group is an equal opportunity employer. We do not discriminate based on race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other protected characteristic.