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Sales Manager

C. A. Russell Ford
Anniston, AL Full Time
POSTED ON 4/18/2026
AVAILABLE BEFORE 5/18/2026
Job Summary

C. A. Russell Ford is seeking a dynamic and experienced Sales Manager to help lead our sales team. This individual will play a key leadership role in driving performance, developing team members, and delivering exceptional customer experiences.

We’re looking for motivated professionals who are passionate about the automotive industry, thrive in a fast-paced retail environment, and lead by example.

Benefits

  • Medical
  • Dental
  • Vision
  • Life, Long & Short Term Disability
  • 401K
  • Paid Holidays, Vacation and Sick time
  • Additional Paid Training


Responsibilities

Work directly with customers to develop enriching relationships that improve client happiness and fuel the sales process

Establish trust among customers to establish strong network of clientele and prospects

Provide training and support to sales staff and assist in closing deals

Facilitate regular sales training for continue team growth

Demonstrate leadership by setting a clear vision and goals for the sales targeted performance

Engage and motivate the team to achieve key goals, performance expectations and standard methodology processes

Drive business through a high-level of involvement in day-to-day operations

Lead the negotiation process ensuring that customers understand their vehicle purchase options and pricing

Partner with General Manager plan and run vehicle inventory

Assist in running controllable expense elements for the New and Used Vehicle Departments

Analyze business metrics to resolve shortfalls and implement action plans to elevate performance

Qualifications

Automotive dealership management experience preferred

Shown success in auto retail sales

Confirmed leadership ability to mentor and train others

Excellent communication and customer service skills

Passionate about training sales team members and operating within a reciprocal environment

Enthusiastic personality with high-energy attitude

Ability to boost morale during the sales workday and improve profitability

Organization and follow-up skills

Experience and desire to work with technology

High School diploma or equivalent

Clean driving record and valid driver’s license

EEO Statement

C. A. Russell Ford is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, veteran status, or any other protected status under federal, state, or local laws. We are committed to fostering a respectful and inclusive workplace for all.

Salary.com Estimation for Sales Manager in Anniston, AL
$99,140 to $137,360
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