What are the responsibilities and job description for the Music Partnership Manager, SoundOn position at ByteDance?
Responsibilities
Team Intro:
SoundOn is an all-in-one platform powered by ByteDance, designed to better service music creators through each step of their career — from ByteDance integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.
The Music Partnership Manager at SoundOn leads strategic artist partnerships to drive revenue and market share growth within ByteDance's music distribution ecosystem. This role combines data-driven portfolio management, high-value deal development, and cross-functional leadership to scale artist success while optimizing team operations. The ideal candidate brings strong account management expertise, music industry networks, and the ability to translate artist performance data into actionable partnership strategies.
Responsibilities:
- Manage a portfolio of music artist partners delivering differentiated services based on performance metrics and contract value, balancing efficient operations by providing value-add services for priority partners
- Structure and negotiate partnership deals (distribution agreements, catalog acquisitions, upsells) using quantitative frameworks to evaluate market share potential, revenue projections, and strategy within ByteDance ecosystem
- Lead regular business reviews with high-value artists and provide strategic coaching on content strategy and release timing, educate on platform best practices, secure promotional resources, and identify expansion opportunities beyond music distribution
- Collaborate with BD/A&R, operations, and product teams to align artist acquisition capacity, establish realistic service expectations pre-signature
- Design scalable frameworks, playbooks and tools for team execution including artist classification systems, deprioritization protocols, capacity management strategies
Qualifications
Minimum Qualifications:
- 5 years in music industry account management, artist partnerships, or label services with demonstrated revenue growth impact at tech/media companies or modern distribution platforms
- Proven track record managing partnership portfolios with quantifiable outcomes: market share growth, retention rates, deal conversions, or scaled operations
- Deep understanding of digital music distribution economics, streaming platforms, music rights/licensing frameworks, and emerging trends in AI, Music and Short-form video
- Strong analytical capabilities with experience building frameworks in Excel Sheets, setting data-driven OKRs, translating performance metrics into strategic recommendations, and conducting market analysis
- Established network within music industry including artists, managers, distributors, playlist curators, and digital platform stakeholders with ability to leverage relationships for business development
- Experience with TikTok creator ecosystem, short-form content strategy, social-first music marketing, or familiarity with distribution platforms (DistroKid, TuneCore, AWAL)
- Excellent cross-functional leadership and communication skills with ability to articulate complex strategies concisely across stakeholder levels, coordinate product/marketing/BD teams, and build trust through responsiveness and value-add
Preferred Qualifications:
- Responsible & accountable work attitude. Strategic thinking, Data-driven decision making, Relationship building & trust development, Operational excellence & process optimization
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Reasonable Accommodation
ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $83600 - $192534 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Team Intro:
SoundOn is an all-in-one platform powered by ByteDance, designed to better service music creators through each step of their career — from ByteDance integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.
The Music Partnership Manager at SoundOn leads strategic artist partnerships to drive revenue and market share growth within ByteDance's music distribution ecosystem. This role combines data-driven portfolio management, high-value deal development, and cross-functional leadership to scale artist success while optimizing team operations. The ideal candidate brings strong account management expertise, music industry networks, and the ability to translate artist performance data into actionable partnership strategies.
Responsibilities:
- Manage a portfolio of music artist partners delivering differentiated services based on performance metrics and contract value, balancing efficient operations by providing value-add services for priority partners
- Structure and negotiate partnership deals (distribution agreements, catalog acquisitions, upsells) using quantitative frameworks to evaluate market share potential, revenue projections, and strategy within ByteDance ecosystem
- Lead regular business reviews with high-value artists and provide strategic coaching on content strategy and release timing, educate on platform best practices, secure promotional resources, and identify expansion opportunities beyond music distribution
- Collaborate with BD/A&R, operations, and product teams to align artist acquisition capacity, establish realistic service expectations pre-signature
- Design scalable frameworks, playbooks and tools for team execution including artist classification systems, deprioritization protocols, capacity management strategies
Qualifications
Minimum Qualifications:
- 5 years in music industry account management, artist partnerships, or label services with demonstrated revenue growth impact at tech/media companies or modern distribution platforms
- Proven track record managing partnership portfolios with quantifiable outcomes: market share growth, retention rates, deal conversions, or scaled operations
- Deep understanding of digital music distribution economics, streaming platforms, music rights/licensing frameworks, and emerging trends in AI, Music and Short-form video
- Strong analytical capabilities with experience building frameworks in Excel Sheets, setting data-driven OKRs, translating performance metrics into strategic recommendations, and conducting market analysis
- Established network within music industry including artists, managers, distributors, playlist curators, and digital platform stakeholders with ability to leverage relationships for business development
- Experience with TikTok creator ecosystem, short-form content strategy, social-first music marketing, or familiarity with distribution platforms (DistroKid, TuneCore, AWAL)
- Excellent cross-functional leadership and communication skills with ability to articulate complex strategies concisely across stakeholder levels, coordinate product/marketing/BD teams, and build trust through responsiveness and value-add
Preferred Qualifications:
- Responsible & accountable work attitude. Strategic thinking, Data-driven decision making, Relationship building & trust development, Operational excellence & process optimization
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Reasonable Accommodation
ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $83600 - $192534 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Salary : $83,600 - $192,534