What are the responsibilities and job description for the Sales Manager position at BW WILLISTON LLC?
Director of Sales
Williston, North Dakota
Dhillon Hotel Management is seeking an energetic, results-driven Sales Manager to lead the sales efforts for our growing portfolio in Williston, North Dakota, consisting of two IHG hotels and one Best Western hotel.
This is an outstanding opportunity for a hospitality sales professional who thrives on building relationships, increasing market share, and driving revenue. The ideal candidate is a self-starter with a passion for hotel sales, revenue strategy, and delivering exceptional results.
About Us
Dhillon Hotel Management owns and operates hotels throughout the United States. Our mission is to provide outstanding guest experiences while maximizing returns for our owners through operational excellence, exceptional service, and strategic revenue growth.
Position Summary
The Sales Director is responsible for developing and executing strategic sales initiatives that maximize occupancy, ADR, RevPAR, and total hotel revenue across all three properties. This position works closely with the General Managers, Revenue Management team, and Corporate Operations to identify new business opportunities and strengthen existing client relationships. Successful hotel Sales Manager typically lead proactive sales efforts, build corporate relationships, analyze market trends, and coordinate with operations to achieve revenue goals.
Key Responsibilities
- Develop and execute annual and quarterly sales plans.
- Generate new corporate, crew, government, energy, construction, and group business.
- Maintain and grow key local and regional accounts.
- Conduct outside sales calls, prospecting, networking, and client presentations.
- Negotiate and execute corporate rate agreements.
- Work closely with Revenue Management to optimize pricing and market strategy.
- Lead weekly sales meetings and provide detailed sales activity reports.
- Monitor STR reports, market share, production reports, and sales pace.
- Manage RFP submissions for Marriott, IHG, Best Western, and other corporate opportunities.
- Represent the hotels at community events, trade shows, and industry organizations.
- Coordinate with hotel operations to ensure exceptional execution for groups and key accounts.
- Develop annual marketing initiatives and promotional campaigns.
- Achieve occupancy, ADR, RevPAR, and revenue goals established by ownership.
Qualifications
- Minimum 3–5 years of hotel sales experience.
- Previous Director of Sales or Senior Sales Manager experience preferred.
- Experience with IHG and/or Best Western brands is highly desirable.
- Strong knowledge of revenue management and hotel sales strategies.
- Experience selling to corporate, industrial, government, crew, and group markets.
- Excellent presentation, negotiation, and communication skills.
- Ability to travel locally for sales calls and networking.
- Valid driver's license and reliable transportation.
Preferred Experience
- Hotel sales CRM experience.
- STR and market analysis.
- RFP management
- Opera, or similar hotel systems.
- Microsoft Office proficiency.
Compensation & Benefits
- Competitive base salary
- Monthly and quarterly performance bonuses
- Paid Time Off
- Hotel discounts
- Professional development and advancement opportunities
- Mileage Reimbursement
Why Join Dhillon Hotel Management?
As our company continues to grow, you'll have the opportunity to make a direct impact on multiple hotels while advancing your career with an expanding hospitality organization. We invest in our people and reward innovation, accountability, and results.
If you're passionate about hospitality sales and ready to help drive the success of three outstanding hotels in one of North Dakota's strongest business markets, we'd love to hear from you.
Apply today and become part of the Dhillon Hotel Management team.
Salary : $55,000 - $65,000