Social Media Coordinator

Job Details

Description

At BW James, community is the heart of everything we do. It defines our values and drives our mission. Founded in 1948, BW James is a family-owned & operated boutique jewelry store headquartered in Cleveland, TN. With a small but dedicated team, we are committed to making a big (& sparkly) impact in everything we pursue.

Job Summary

BW James Jewelers is seeking a creative, organized, and fun Part-Time Social Media Coordinator with a knack for storytelling. In this role, you will collaborate closely with the Marketing Director and the BW James team to bring our established content plan to life through engaging, authentic, and on-brand photography and video content that reflects our brand, values, and family story.

The ideal candidate will be comfortable and confident in front of the camera, have a strong eye for visual content, and enjoy creating content that connects with our community. Jewelry experience is not required—we will provide training and help you learn our products, processes, and standards. Additionally, you’ll support general retail duties as needed, contributing to the overall success of our team.

Essential Functions

Brand & Social Media Presence

• Actively represent the BW James brand across our established social media platforms by creating engaging, authentic, and on-brand content that reflects our personality, values, products, and family story.
• Be a confident, authentic, and energetic face of BW James on social media, creating engaging content and genuine connections with our audience.
• Bring the BW James personality to life through creative, entertaining, and relatable content that makes people want to stop, watch, and engage.
• Stay informed about current social media trends, content formats, and best practices and share relevant creative ideas with the Marketing Director.
• Work closely with the Marketing Director to execute the established content calendar and bring planned campaigns and creative concepts to life in a timely, engaging, and authentic way.

Content Creation & Coordination

• Create high-quality, engaging photo and video content in alignment with the content calendar and direction provided by the Marketing Director, including product, team, in-store, behind-the-scenes, event, and brand-story content.
• Proactively identify and capture authentic content throughout the workday that showcases the BW James team, store experience, and brand personality. Coordinate with team members to arrange additional content sessions when needed.
• Coordinate and schedule content sessions with team members, clearly communicate expectations, and proactively follow up to ensure planned content is captured.
• Demonstrate patience and flexibility in a busy retail environment, adjusting or rescheduling content sessions as needed to prioritize customer and store needs.
• Interact professionally and comfortably with team members, customers, visitors, and influencers during content creation, obtaining appropriate permission before photographing or filming customers.
• Provide direction and encouragement to help team members, customers, and influencers feel comfortable and natural on camera.
• Record, edit, and produce polished, accurate, and on-brand photo, video, and graphic content using Canva, CapCut, InShot, Lightroom, or similar platforms, including Stories, carousels, announcements, and other social media assets.
• Meet established content deadlines and communicate proactively with the Marketing Director regarding content needs, progress, challenges, feedback, and revisions.
• Assist with influencer collaborations as needed, including communication, content coordination, and ensuring influencers have the support and resources they need while working with BW James.

Organization & Coordination

• Meet established deadlines and ensure assigned content deliverables are completed on time.
• Stay organized, proactive, and responsive when managing content needs, schedules, and shifting priorities.
• Receive and respond positively to regular feedback and constructive critiques, making requested adjustments and using feedback to continually improve and elevate the quality of content.
• Collaborate closely with the Marketing Director to execute planned campaigns, promotions, and creative concepts.

Qualifications & Expectations

• Previous experience in social media, content creation, photography, videography, retail, customer service, or a similar environment is helpful but not required. Jewelry experience is not required; we are willing to train the right candidate.
• Must be hardworking, creative, detail-oriented, and proactive, with a strong commitment to producing high-quality work.
• Must be flexible and adaptable in a fast-paced small business environment, comfortable shifting priorities, and willing to assist wherever needed to support the team.
• Must be comfortable interacting with team members, customers, and visitors, working independently and collaboratively, and bringing a friendly, energetic, and personable presence to the role.
• Must be comfortable handling valuable merchandise and customer property with care and responsibility.
• This position may require local travel within the area for content creation, marketing activities, events, errands, or other work-related needs. Must have reliable transportation and a valid driver’s license.
• Must be willing to participate in company events and appear in company photography, video, and social media content as needed.
• Must maintain compliance with BW James’ nail policy while working.

Schedule & Availability

• Must be available to work Saturdays. Saturday availability is an important requirement of this position.
• Must be reliable, punctual, and able to commit to a consistent part-time schedule and regular availability.
• Additional hours may be available during holidays, special events, promotions, and other particularly busy periods.
• Regular store hours are Tuesday–Friday, 11:00 AM–6:00 PM, and Saturday, 11:00 AM–4:00 PM. Employees are scheduled to arrive 30 minutes prior to opening and remain 30 minutes after closing to assist with opening and closing procedures. Employees may occasionally need to stay beyond scheduled hours to assist customers who are still in the store.
• Participation in scheduled team and one-on-one meetings is required. These meetings may occasionally require an earlier arrival time than the employee’s regular schedule. Employees will be notified of meeting dates and any adjusted arrival times in advance.
• This is a part-time position offering approximately 20-24 hours per week.

Pay: $18.00 per hour

Expected hours: 20.0 – 24.0 per week

Benefits:

• Employee discount

Work Location: In person

Salary : $18