Senior Director, Product Management

About Us:

BW Converting Solutions is a strategic alliance of resources and services that bring together several Barry-Wehmiller companies — Paper Converting Machine Company (PCMC), Winkler Dünnebier (W D), STAX Technologies, Hudson-Sharp, Baldwin Technologies and Northern Engraving and Machine. These industry leaders offer trusted brands and innovative technologies in the design, manufacture, and service of high-performance converting and packaging machinery for the tissue, nonwovens, hygiene, bag-converting, mailing, and printing industries.

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.

Job Description:

The Senior Director, Product Management – Hygiene Segment will lead the strategic direction, innovation roadmap, and lifecycle management of our Hygiene product portfolio across multiple brands. This leader will serve as the voice of the customer, driving product vision, portfolio profitability, and cross-functional collaboration to deliver market-leading solutions.

This role combines strategic thinking, technical understanding, and business acumen to ensure our Hygiene offerings meet customer needs, strengthen our market position, and deliver sustainable growth.

Key Responsibilities

Strategic Leadership

• Develop and execute a multi-year product strategy for the Hygiene Segment aligned with Converting Platform and company growth objectives.
• Define market positioning, pricing strategy, and competitive differentiation for the product portfolio.
• Partner with Platform Leadership to identify growth opportunities, new markets, and innovation pathways.
  
  

Portfolio & Product Management

• Lead the global Hygiene product portfolio—owning lifecycle management from concept to retirement.
• Drive portfolio profitability by balancing new development, cost optimization, and value engineering.
• Prioritize product development initiatives based on market needs, ROI, and strategic impact.
  
  

Customer & Market Focus

• Serve as the primary voice of the customer for the Hygiene segment—deeply understanding end-user applications, industry trends, and competitive dynamics.
• Collaborate with Sales, Marketing, and Engineering to translate customer insights into actionable product plans.
• Represent the Converting Platform at industry events, trade shows, and customer engagements to strengthen relationships and brand perception.
  
  

Cross-Functional Leadership

• Partner with Engineering, Operations, and Commercial teams to ensure seamless product development and launch execution.
• Lead cross-functional teams through product stage-gate processes, ensuring clear deliverables, timelines, and accountability.
• Foster collaboration across brands within the Converting Platform to leverage shared technologies and synergies.
  
  

People & Culture

• Build and develop a high-performing product management team aligned with Barry-Wehmiller’s people-centric culture.
• Mentor product managers and emerging leaders to grow functional excellence and leadership capability.
  
  

Qualifications

• Bachelor’s degree in Engineering, Business, or related field required; MBA or advanced technical degree preferred.
• 10 years of progressive experience in product management, business leadership, or engineering—ideally within industrial automation, converting, packaging, or related capital equipment industries.
• Demonstrated success in leading product strategy, portfolio management, and new product introduction.
• Strong financial acumen with experience managing P&L or portfolio profitability.
• Excellent communication and influencing skills, with the ability to lead cross-functional and global teams.
• Strategic thinker who can balance big-picture vision with executional detail.
• Passion for people, continuous improvement, and servant leadership in alignment with Barry-Wehmiller’s values
  
  

LEADERSHIP RESPONSIBILITY

• This position does directly supervise other leaders and associates.
  
  

At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

Company:

Paper Converting Machine Company