What are the responsibilities and job description for the Lifecycle Marketing Manager position at Buyers Edge Platform?
The Lifecycle Marketing Manager develops and executes communication strategies that drive engagement, retention, and growth for myDinova Rewards, our restaurant loyalty program for business diners. This role owns the voice of the myDinova brand across email and push notification channels, creating compelling content and personalized experiences that help our users earn more rewards and get the most value from dining at company-preferred restaurants.
Though this position is remote, the preferred location for this role is Chicago, IL. We are unable to offer work sponsorship for this role.
Who we are:
Dinova operates a business dining program with a network of over 24,000 restaurants in the U.S. and Canada and nearly 600 corporate and government partners. The program delivers spend visibility and savings for companies while driving growth for restaurants. Dinova is now a part of Buyers Edge Platform, a leading digital procurement network and solutions provider for the foodservice industry, delivering savings, insights, and technology that help operators, distributors, and manufacturers succeed. Through its portfolio of solutions, including Digital Procurement Network, Fresh Services, Software Solutions, and Supply Chain Management, Buyers Edge is reshaping how the foodservice industry connects and thrives.
Your impact:
- Develop and execute email and push notification strategies across the customer lifecycle
- Write engaging copy that drives customer action and reinforces the value of myDinova Rewards
- Own the communications calendar and campaign strategy from user acquisition and onboarding to retention and reactivation
- Define audience segmentation and targeting criteria to deliver relevant messaging at each lifecycle stage, partnering with the Marketing Automation Manager on technical implementation
- Maintain brand guidelines for myDinova Rewards, ensuring consistent voice and visual identity across all channels
- Collaborate with Marketing Automation Manager to translate campaign strategies into technical execution
- Analyze campaign performance data to identify trends, insights, and optimization opportunities
- Design and implement A/B testing strategies to improve engagement and point redemption
- Partner with the Marketing Manager, Restaurant Retention to support communication strategies for restaurant partner promotions
- Work cross-functionally with product and technology teams to align messaging with new features and capabilities
About you:
- Experience with marketing automation platforms required (SFMC or Braze a plus)
- Experience with loyalty programs required; hospitality/dining industry experience is a plus
- Strong copywriting skills with ability to craft compelling, personalized messaging
- Deep understanding of customer lifecycle stages and segmentation strategies
- Analytical mindset with ability to translate data into actionable insights
- Brand development experience with consistent execution across channels
- Excellent communication and cross-departmental collaboration skills
- Bachelor’s degree in a related field
- 5 years of experience in marketing with at least 3 years focused on omnichannel or lifecycle campaign management
Not sure you meet every qualification? Studies show that diverse applicants often hesitate to apply unless they check every box. At Buyers Edge Platform, we value authenticity and inclusion—if you're excited about the role, we encourage you to apply. You might be exactly who we’re looking for!
What's in this for you:
- Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.
- Grow with us. Enjoy strong training, development, and competitive pay.
- Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.