What are the responsibilities and job description for the Growth Lead position at Button Labs?
About Us
Our team includes builders from Facebook, LinkedIn, Uber and leading crypto projects like Rainbow, Xai, Ex Populus, and thirdweb. We move fast, stay lean, and obsess over shipping real impact not just prototypes.
THE ROLE
We're hiring a Growth Lead to own the GTM strategy and end-to-end funnel: from brand awareness to acquisition to retention. This is a hands on-role for someone who understands traders deeply, moves fast, and knows how to build growth engines that compound over time.
You'll work directly with the CEO and founding team to define and execute Button's GTM strategy, drive user acquisition, and turn early traction into a scalable growth machine.
Responsibilities
Our team includes builders from Facebook, LinkedIn, Uber and leading crypto projects like Rainbow, Xai, Ex Populus, and thirdweb. We move fast, stay lean, and obsess over shipping real impact not just prototypes.
THE ROLE
We're hiring a Growth Lead to own the GTM strategy and end-to-end funnel: from brand awareness to acquisition to retention. This is a hands on-role for someone who understands traders deeply, moves fast, and knows how to build growth engines that compound over time.
You'll work directly with the CEO and founding team to define and execute Button's GTM strategy, drive user acquisition, and turn early traction into a scalable growth machine.
Responsibilities
- Develop deep intuition for the discretionary trader persona and translate it into campaigns that convert
- Own the end-to-end funnel, from content creation and SEO to KOL collaborations and offline events to increase brand awareness
- Own Button's growth strategy which includes acquisition, activation, retention and referral
- Build and run marketing across paid, organic and community channels
- Manage content engines (X/Twitter, LinkedIn, Instagram) to drive high quality engagement
- Partner with engineering to optimize onboarding and the core activation funnel
- Identify and test new growth channels from creator partnerships to trading communities to agentic finance ecosystems
- 6 years in growth, marketing, or user acquisition; preferably at a fintech, trading platform, or crypto native company
- Subject matter expertise within the retail trading landscape, such as understanding how discretionary traders think, where they spend their time, and what moves them
- Strong written and verbal communication skills
- Strong analytical expertise and ability to use data, build models and run experiments
- High ownership mindset and attention to detail
- Experience with onchain products