Marketing Director

Marketing Director

Butler Wellness Group | Prescription Fitness

Full-Time | Northeast Ohio | In-Person / Hybrid

WHO WE AR

EButler Wellness Group (BWG) is a metabolic health and wellness coaching company built around one mission: helping people look better, feel better, and live longer. Through personalized metabolic coaching, GLP-1 optimization, peptide therapy, and longevity-focused programs, we help clients transform their health at the root level — not just on the surface

.Prescription Fitness (PF) is our 12-location personal training business operating across northeast Ohio — one of the region's most established and results-driven fitness brands

.Together, these two businesses represent a vertically integrated health and wellness ecosystem and we are scaling fast. This is a ground-floor opportunity to build something meaningful with a team deeply committed to the mission, to each other, and to winning

.
THE OPPORTUNI

TYWe are looking for a full-time Marketing Director who can own and execute the marketing strategy across both BWG and Prescription Fitness. You will work directly with ownership. This is a high-trust, high-ownership role for someone who wants to build — not just manage — and who thrives in a culture that is fast-moving, mission-driven, and genuinely fun to be part o

f.
WHAT YOU WILL

• OWNDevelop and execute integrated marketing strategy across BWG and Prescription Fitn
• essManage or direct all digital marketing: paid ads (Meta/Google), SEO, email, and SMS campai
• gnsOwn social media strategy and content calendar across all platfo
• rmsManage GHL (GoHighLevel) CRM — funnels, automations, lead nurture, and report
• ingBuild and optimize referral programs, affiliate partnerships, and affiliate track
• ingCollaborate with the sales team to align lead quality with convers
• ionSupport webinar and event marketing from promotion through post-event follow
• -upOversee relationship with external marketing partners (Active Solutio
• ns)Track and report KPIs weekly — leads, cost per acquisition, conversion rates, revenue attribut
• ionManage or direct content creation: video, graphics, copy, and testimoni

als
WHO YOU

• ARE3–7 years of marketing experience, preferably in health, wellness, fitness, or a high-growth service b
• randHands-on with GoHighLevel (GHL) or a comparable CRM and automation plat
• formProven track record running paid ad campaigns that generate measurable
• ROIStrong creative instincts paired with a data-driven execution min
• dsetComfortable owning a strategy independently — you do not wait to be told what to do
• nextMission-aligned: you genuinely care about health, longevity, and the transformation of ot
• hersHigh-character and relational — we are are a trustworthy, and people-first organiza
• tionExceptional communicator who can present clearly to ownership and collaborate across t

eams
WHY JOI

N US?
Ground-floor, high-impac

t roleDirect access to own

ershipClear mission you can beli

eve inProduct that actually changes

livesCulture built on winning and le

arningTwo brands scaling simultan

eouslyWork in the longevity and wellness

spaceTrustworthy, people-first envir

onment
COMPE

NSATIONCompensation is competitive and commensurate with experience. Base salary plus performance incentives will be discussed during the interview process. This is a full-time, in-person/hybrid role based in northeas

t Ohio.
butlerwellnessgroup.com | prescriptionfitness.com | Northe