Creative Specialist

SUMMARY

This position offers an exciting opportunity to drive business results for multiple enterprise-level clients across categories and geography. The creative services team is new and growing, offering a dynamic team environment and a host of opportunities for growth. A successful Creative Specialist should have the ability to handle moderately complex issues and problems while leaning on the support of senior level staff for more complex issues. The Creative Specialist will research, develop, and deliver creative solutions for our clients, to help tell their brand stories through an integrated marketing approach backed by a foundation of data-driven decision-making. They will focus their passion on creating unique brand voices, curating relevant and impactful messages, and utilizing their research skills to help develop outstanding, personalized creative. A Creative Specialist has the capability to excel in one or more creative competency, while requiring the ability to support all.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Develop and execute engaging creative solutions across paid, earned, and owned marketing strategies that align to objectives, are supported by evidence, and adhere to brand guidelines.

Key Responsibilities:

• Manage multiple projects and tasks simultaneously, meeting deadlines and delivering high-quality work.
• Contribute to the evolving creative solutions offering through innovation and operational excellence.
• Research creative trends and advancements, as well as consumer trends and preferences to ensure concepts remain relevant and appealing.
• Stay up to date with industry trends and emerging creative formats to keep innovate the solution offering.
• Craft bespoke creative content for clients that upholds brand guidelines and fulfills business objectives for a tailored and impactful client experience.

Key Outcome: Collaborate amongst key stakeholders to create cohesive, strategic, and impactful solutions.

Key Responsibilities:

• Maintain close collaboration with Integrated Planning, Account and Analytics to align client expectations, goals, objectives, outcomes, and optimization of creative.
• Maintain efficiency through cross creative solutions group collaboration by leveraging existing processes while identifying opportunities to improve and evolve creative services workflow.
• May be asked to function as a mentor for new team members; focus on cross departmental collaboration and research skills

Other Responsibilities: Focus areas represent concentrations within the Creative Services team. A Creative Specialist is responsible for contributing to the objectives of each focus area at a level that is in alignment with the expectations of their key outcomes.

ENTERPRISE ENABLEMENT

• Support the leadership team to achieve operational excellence and measurable growth within the Creative Services capability, across the Butler/Till Enterprise.
• Improve the efficiency of the creative tech stack in a way that will positively impact the department, and day-to-day operations of the creative services team.
• Identify additional opportunities for current and future clients who would be a good fit for creative services, leading to smart, strategic growth for both the client and the agency.
• Interface with clients as needed, interview them to get to know their brand, and strategize with them to ensure their goals and objectives are being met.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

DATA & OPTIMIZATION

• Utilize data to inform current and future creative service optimization and innovation strategies.
• Utilize tools to monitor the effectiveness of content and campaigns, yielding valuable insights regarding engagement, reach, and audience demographics.
• Utilize findings to develop data-driven recommendations for creative campaigns and strategy refinement.
• Report on performance and share findings to internal stakeholders, making recommendations for improvements and adjustments.
• Competitive analysis of creative solution services for existing and potential clients.
• Strategy and execution of paid social creative campaigns.
• Management of refunds and cancellations of paid social creative campaigns.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

CREATIVE SOLUTIONS

• Provide creative solutions across core capabilities including copy writing, design, and video across various channels to support client goals and objectives.
• Strategize, conceptualization, direct and consult with internal marketing functions and external clients and/or partners.
• Align project resources and deliverables to create timely creative solutions that deliver measurable business results.
• Innovation of new, efficient processes to facilitate the scalable production of creative solutions, ensuring streamlined and effective workflows.
• Function as a supporting role in building organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.

PROCUREMENT & ACTIVATION

• Serve as the stewards of operational excellence and innovation specifically tailored to a decentralized model.
• Combine creative strategy and corresponding solutions to deliver an effective content marketing solution.
• Organic social media strategies and content calendars to reach the desired target audience and meet client goals and objectives.
• Social media page, web page, and email content audits.
• Evaluate and improve webpage content for keyword optimization, copy length, and linking strategies.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

• 2 years of creative design experience.
• Developing knowledge in graphic design or multimedia production, tools, software, editing, and creative principles needed in concept, creation, and production (Adobe Creative Suite, Canva, Sketch, Figma, etc.).
• 2 years of design and writing with for a marketing function.
• Developing knowledge in data-driven decision-making that positively impact marketing campaign outcomes.
• Portfolio demonstrating specialized skill application in a professional setting.
• Ability to translate conceptual ideas into tangible design solutions.
• Willingness to receive and incorporate feedback to refine designs.
• Strong grammatical knowledge; experience proofing and editing content.
• Proven track-record of attention-to-detail
• Strategic insight and analytical skills

PREFERRED QUALIFICATIONS

• Agency experience
• Ability to use social media planning, scheduling & posting software.
• Experience using Hootsuite

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances.
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

EEO DISCLAIMER

At Butler/Till we are independent, women-owned and led, proudly purpose driven, and 100% employee-owned. Our structure and culture empower us to create positive impact for our clients, for the communities in which we live and work, and for ourselves.

Regardless of the background you come from, we’re thrilled to have you join us on our journey to be better every day. Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $44,000- $62,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.