What are the responsibilities and job description for the Associate SEO Specialist position at Butler/Till, Inc?
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Associate SEO Specialist is responsible for supporting the execution of effective SEO strategies across the agency’s client portfolio. This role assists with keyword research, SEO copywriting, and understanding how search engines operate —including the key factors that influence search rankings.
Ideal candidates will have foundational knowledge of content strategy, listings management, technical SEO, website user experience (UX), and keyword optimization to help improve visibility across major search engines. This individual brings entry-level experience in SEO—preferably within an agency setting—and thrives in a continuous learning environment, recognizing that SEO is ever-evolving.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Ensure high-quality execution of SEO campaigns that contribute to measurable client success and performance growth
Key Responsibilities:
- Support the day-to-day management of complex SEO campaigns, including keyword research, competitive analysis, on-page optimization, and technical SEO troubleshooting
- Assist with comprehensive site audits and evaluate client analytics to generate performance insights and actionable recommendations
- Support QA efforts for SEO campaigns and reporting deliverables
- Contribute to client-facing materials and occasionally present best practices in client meetings
- Continuously build knowledge in SEO best practices, keyword strategy, off-page tactics, and tools
- Learn to measure, analyze, and report on SEO campaign effectiveness to optimize results
- Stay up to date on search algorithm changes, industry trends, and evolving tool capabilities
Key Outcome: Contribute to the development of forward-thinking SEO strategies that align with client goals and uncover new opportunities for optimization and growth
Key Responsibilities:
- Analyze websites for opportunities to improve architecture, navigation, and visibility for targeted keywords
- Research and present ideas to improve SEO strategy and performance
- Collaborate with internal teams (SEO, Analytics, Account Services, Planning) to surface new SEO opportunities aligned with client goals
- Assist in evaluating SEO platforms, partners, and tools to enhance capabilities
- Support link-building strategy development and implementation
- Learn and assist with keyword analysis and writing SEO-optimized copy that is both compelling and relevant
Key Outcome: Promote consistent, cross-functional alignment on SEO best practices and support collaboration across teams to drive cohesive digital strategies
Key Responsibilities:
- Help document and refine agency-wide SEO standards, practices, and playbooks with senior team members
- Partner with developers to ensure proper implementation of SEO recommendations
- Collaborate with the content team to optimize new and existing content for search performance and user engagement
- Maintain up-to-date client and process documentation
- Seek opportunities to contribute to SEO thought leadership, such as blog posts, case studies, or internal knowledge sharing
QUALIFICATIONS
REQUIRED
- Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
- Minimum of 1 years’ experience with paid and organic search ecosystem
- Working knowledge of search engine optimization practices
- Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
- Google Analytics certification
PREFERRED
- Experience bringing strategic plans to execution
- Google Adwords certification
- Agency experience
CORE COMPETENCIES
CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients COLLABORATIVE: Working with teams and across the organization with ease OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstance RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
TRAVEL REQUIREMENTS
All employees, regardless of role or geographic location, are required to travel to Rochester during their initial onboarding period (ideally within the first 4 weeks of employment) and annually for the Shareholder’s Summit held in June.
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate (i.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000 - $54,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
Salary : $45,000 - $54,000