Marketing and Communications Manager

Position Title: MARKETING AND COMMUNICATIONS MANAGER
Organization: Butler County United Way
Status: Full-Time, Exempt
Location: Hamilton, Ohio (Butler County)
Reports to: President & CEO

Position Summary

The Marketing Manager is responsible for developing and implementing strategic marketing and communications initiatives that elevate the visibility, reputation, and impact of Butler County United Way. This position leads the organization's brand management, public relations, digital marketing, storytelling, donor communications, and special event promotion while ensuring consistent messaging across all communication channels.

Working collaboratively with all departments, the Marketing Manager translates organizational priorities into compelling communications that strengthen relationships with donors, volunteers, corporate partners, community organizations, and the public. This position also serves as the primary administrator for communication-related functions within the organization's CRM (Andar), providing donor insights, segmentation, reporting, and communication support that enhance fundraising and engagement efforts.

Key Responsibilities

Marketing and Communications Strategy (50%)

• Develop and implement comprehensive annual marketing and communications plans aligned with Butler County United Way's strategic priorities.
• Collaborate with the President & CEO to establish short- and long-term marketing strategies that advance organizational goals and increase community awareness.
• Develop messaging that effectively communicates the organization's mission, strategic initiatives, community impact, and funding priorities.
• Partner with Resource Development to create integrated donor communication strategies that strengthen donor acquisition, stewardship, and retention.
• Collaborate with Community Impact to communicate program outcomes, community needs, and measurable impact through compelling storytelling.
• Oversee the organization's brand identity and ensure consistency across all printed, digital, and multimedia communications.
• Develop and manage content for newsletters, annual reports, direct mail, website, email marketing, social media, advertising, and other communication platforms.
• Manage media relations, prepare press releases, coordinate interviews, and cultivate relationships with local media outlets.
• Monitor marketing performance, evaluate communication effectiveness, and recommend improvements based on data and analytics.
• Stay informed of emerging marketing trends and recommend innovative approaches that enhance community engagement and organizational visibility.

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Event Marketing and Coordination (30%)

• Plan, coordinate, and execute organizational events from concept through completion.
• Collaborate with staff to establish event goals, timelines, budgets, and marketing strategies.
• Coordinate logistics including venues, vendors, catering, audiovisual needs, sponsorship recognition, registration, and volunteer support.
• Develop and implement promotional campaigns that maximize attendance, sponsorship visibility, and community engagement.
• Evaluate event outcomes and recommend improvements for future events.

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CRM Management and Data Analysis (10%)

• Maintain the integrity of communication-related data within the Andar CRM system.
• Generate donor lists, mailing lists, reports, and communication segments that support fundraising and marketing initiatives.
• Analyze donor and stakeholder data to identify communication opportunities, trends, and engagement strategies.
• Produce regular reports on campaign performance, donor communications, and marketing effectiveness.

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Organizational Support (10%)

• Serve as an active member of the Butler County United Way team by supporting organizational initiatives, campaigns, and community engagement efforts.
• Attend community meetings, partner events, and public presentations as assigned.
• Provide exceptional customer service to donors, volunteers, community partners, and staff.
• Perform additional duties as assigned that support the mission and strategic goals of Butler County United Way.

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Qualifications

Education and Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field preferred.
• Minimum of three years of professional experience in marketing, communications, public relations, or a related field, or an equivalent combination of education and experience.
• Experience in nonprofit marketing, fundraising communications, or community engagement is preferred.
• Working knowledge of Butler County and the local media landscape is desirable.
• Proficiency with Microsoft Office and Adobe Creative Suite (or comparable design software), CRM databases, email marketing platforms, website content management systems, and social media management tools.

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Knowledge, Skills, and Abilities

• Excellent written, verbal, and interpersonal communication skills.
• Strong storytelling ability with experience translating complex information into compelling messages.
• Demonstrated project management skills with the ability to manage multiple priorities and deadlines.
• Experience developing integrated marketing campaigns across multiple communication channels.
• Strong organizational skills and attention to detail.
• Ability to analyze data and translate findings into strategic marketing decisions.
• Strong relationship-building skills with diverse internal and external stakeholders.
• Ability to work independently while contributing effectively as part of a collaborative team.
• Commitment to maintaining confidentiality and exercising sound professional judgment.
• Passion for the mission of Butler County United Way and improving the quality of life for Butler County residents.

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Work Environment

• Primary office location is Hamilton, Ohio, with a hybrid work schedule.
• Regular local travel throughout Butler County is required.
• Occasional evening and weekend work is necessary to support meetings, community events, and fundraising activities.
• Physical requirements include prolonged sitting or standing, occasional bending, lifting up to 25 pounds, and moving event materials.

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Compensation

Salary is approximately $50,000 annually, commensurate with qualifications and experience, plus a competitive benefits package.

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Application Process

Interested candidates should submit a cover letter and resume to:

Pamela R. Cottle, President & CEO
Butler County United Way
pcottle@bc-unitedway.org

Applications will be reviewed on a rolling basis until the position is filled.

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Why Join Butler County United Way?

At Butler County United Way, we believe lasting change happens when communities come together around a common purpose. Through our focus on Youth Opportunity, Financial Security, Healthy Communities, and Community Resiliency, we invest in solutions that create measurable, long-term impact for Butler County residents.

As Marketing Manager, you will play a vital role in telling the stories that inspire generosity, build trust, and connect people with opportunities to make a difference. Your work will help strengthen our relationships with donors, volunteers, partners, and the community while advancing initiatives that improve lives throughout Butler County.

Pay: $49,534.50 - $59,654.45 per year

Benefits:

• 401(k) matching
• 403(b)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Hamilton, OH 45011

Salary : $49,535 - $59,654