What are the responsibilities and job description for the Marketing Technology Specialist position at Butler Community College?
Posting Information
Butler Community College is an equal opportunity employer
Posting Information
Position Title
Marketing Technology Specialist
Job Duties
Join our team as a Marketing Technology Strategist and become the digital architect behind Butler’s brand and growth! This position is a member of the College Relations & Marketing staff and ultimately reports to the Assistant Director of College Relations & Marketing. This position combines marketing strategy with technical skills to manage and optimize Butler’s marketing technology stack.
Key responsibilities include supporting the implementation and management of marketing automation platforms, assisting with data analysis, and collaborating with Butler’s Information Services team to ensure marketing tools align with enrollment objectives.
Key responsibilities include supporting the implementation and management of marketing automation platforms, assisting with data analysis, and collaborating with Butler’s Information Services team to ensure marketing tools align with enrollment objectives.
Campus Locations
El Dorado
Nature of Position
Full Time
If Part Time, list Working Hours
Salary (Commensurate with education and experience)
Starting @ $49,500 /yr. Commensurate with education and experience.
Open Date
07/22/2026
Close Date
Open Until Filled
No
Special Instructions Summary
Qualifications
The applicant may be requested to authorize the College to procure a consumer report(s) for employment purposes.
We regret that the College is unable to sponsor employment Visas or consider individuals on time-limited Visa status.
Qualifications
Required knowledge and skills
Technical skills: Proficiency in marketing automation platforms (e.g., Act-On, HubSpot, Marketo, Zapier), data analysis and analytics tools (e.g., Google Analytics), and CRM systems. Familiarity with APIs and data layering is also beneficial.
Analytical skills: Ability to interpret data, identify trends, and translate data into marketing strategies.
Strategic thinking: Understanding of digital marketing principles and the ability to develop strategies that support business goals.
Communication and collaboration: Strong communication skills to bridge the gap between marketing and IS teams, and work effectively with cross-functional groups.
Analytical skills: Ability to interpret data, identify trends, and translate data into marketing strategies.
Strategic thinking: Understanding of digital marketing principles and the ability to develop strategies that support business goals.
Communication and collaboration: Strong communication skills to bridge the gap between marketing and IS teams, and work effectively with cross-functional groups.
Required experience
A. Two to three years minimum relevant experience, ideally in a higher education setting.
B. Experience using MS Office 365, content management systems, and digital archiving.
B. Experience using MS Office 365, content management systems, and digital archiving.
Required educational background
A. Associate degree in digital media, web development, software development, mass comm, or related field is required.
B. Bachelor’s degree preferred.
B. Bachelor’s degree preferred.
Salary : $49,500