What are the responsibilities and job description for the Manager, Pass & Product position at Busch Gardens Tampa?
Busch Gardens is a place of thrills, fun and positive, lasting memories. And that’s just what it’s like to work here! As a key member of our team, you’ll play a major role in bringing happiness and excitement to people from around the world. If you’re dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!
What you get to do:
What it takes to succeed:
What else is important:
The perks of the position:
As part of the SeaWorld family, you’ll enjoy a fun, fast-paced environment and great teammates, as well as:
Join the team!
If you’re looking for the opportunity to make the most of your abilities in a one-of-a-kind setting with an entertainment industry leader, we’re looking for you!
What you get to do:
- Oversee the Tampa Parks Pass Member and Fun Card programs, focusing on acquisition of new Pass Members, increasing visitation of members and retention of current members for Busch Gardens and Adventure Island
- Responsible for development and execution of the Annual Pass and Fun Card marketing strategy and communication plan
- Manage Annual Pass benefits/rewards and make recommendations for changes based on business performance
- Responsible for strategy, content and execution of all Busch Gardens and Adventure Island emails. Work closely with Park Support Center team to execute.
- Content management for various ticket and website products
- Work closely with Revenue Management team on pricing and positioning of all ticket and upgrade products
- Analyzing weekly reports and providing insights and recommendations for action
- Manage the Annual Pass and ticket products marketing budget
- Work closely with in-park revenue teams to secure, build, and promote Fun Card and Pass Member offers that contribute to the overall financial goals of the parks
- Serve as a project manager for special projects as needed
- Work closely with all Florida SEA parks and Corporate partners to align and share best practices
- Previous experience in marketing and new product development is a plus
- Other duties as assigned
What it takes to succeed:
- Bachelor’s degree in Marketing, Business, or a related business field
- At least 3 years of experience in consumer promotion/activation development
- Background in creating or building a customer loyalty program and/or experience with customer relationship management (CRM) systems, preferred
- Excellent written and verbal communication skills with an ability to adapt communication style to a number of different audiences
- Strong analytical skills and the ability to review data from multiple sources and recommend the best course of action
- Able to demonstrate persistence and the ability to influence situations to achieve desired goals to generate high quality results on multiple projects and deadlines
- Ability to manage and prioritize diverse projects
- Able to multitask and work in a demanding, fast paced environment
- Proficient in Microsoft Office applications
- At least 18 years old
-
Valid state driver's license and be able to obtain a company driver’s license
What else is important:
- Able to lift 20 pounds
- Able to push/pull 50 pounds
- Able to stand for long periods of time
- Able to work a flexible schedule to include nights and weekends as needed
The perks of the position:
As part of the SeaWorld family, you’ll enjoy a fun, fast-paced environment and great teammates, as well as:
- Paid Floating Holidays
- Accrual based Paid Time Off
- SEA Employee Complimentary Park Tickets and Passes
- SEA Park Discounts on Food and Merchandise
- Medical, Dental, and Vision Insurance
- 401K plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
Join the team!
If you’re looking for the opportunity to make the most of your abilities in a one-of-a-kind setting with an entertainment industry leader, we’re looking for you!
Salary : $52,500 - $66,500
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