Sales Representative - Winchester, VA - Front Royal, VA

At Burwell Material Handling, we’re all about people — our team, our customers, and the communities we serve. What started as C & B Material Handling has grown into Burwell because of the people behind it. Every employee, every connection, and every customer relationship helped shape who we are today. We’ve built our reputation by delivering reliable equipment solutions, automation systems, and industrial sales and rentals with a personal touch—and we’re proud of the team that makes it all happen.

We’re growing, and we’re looking for forward-thinking, motivated teammates who want to help build something meaningful—where your contributions count, and your voice is heard.

About The Role

We’re hiring an Outside Sales Representative to take charge of driving equipment sales and building long-term customer relationships in a defined territory. This isn’t just about selling forklifts—it’s about solving problems, offering practical solutions, and being the go-to partner for our customers. You’ll have the autonomy to manage your accounts, the backing of a team that moves fast, and the opportunity to make a real difference as we continue growing. If you're motivated, competitive, and want to sell for a company that values people and performance, we want to hear from you!

What You’ll Do

• Develop and maintain customer relationships, building a strong sales pipeline within the assigned territory
• Implement strategic plans to identify new opportunities and increase overall sales and profitability
• Conduct detailed customer needs analyses to create tailored proposals and solutions
• Stay up to date on industry trends, competitive products, and market conditions
• Maintain working knowledge of used equipment values and support trade-in evaluations
• Assist customers with financing options for new, used, and rental equipment
• Attend training sessions and seminars to continuously improve sales effectiveness
  
  

Skills & Experience We’re Looking For

• At least 3 years of outside sales experience, preferably in the material handling or equipment industry
• Working knowledge of lift trucks, aerial equipment, racking, dock, and door equipment
• Self-motivated with a track record of prospecting and closing new business opportunities
• Ability to tailor sales conversations using effective questioning and listening skills
• Willingness to travel throughout the assigned territory
• Proficient in Microsoft Office tools
• Strong communication skills and the ability to work well within a larger team
• Valid driver’s license with a safe driving record
  
  

Benefits

All offers are contingent on passing a pre-employment drug test and background check. Burwell Material Handling is a drug-free workplace.

• Competitive pay based on experience
• Excellent benefits starting day one – Medical, Dental, Vision, Accident, Short-Term Disability, Life Insurance, and 401K with Company Match
• Progressive Paid Time Off and Holidays – starting with 3 weeks PTO in your first year
• Paid parental leave for moms and dads
• Opportunities for growth and internal promotion
• Annual Community Impact Day – paid volunteer time in the places we work and live
  
  

We are committed to fair, consistent treatment and providing equal growth opportunities for all team members. Burwell Material Handling is an equal opportunity employer as defined by federal, state, or local law.

If you're looking to build a meaningful career, we’re excited to support your goals and help you grow with us.