Web Analytics & Search Specialist

At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products.

As a global leader in snowboarding, we’re committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.

The Breakdown:
The Web Analytics & Search Specialist is responsible for managing regional SEO and SEO initiatives, capturing valuable data, and providing strategic guidance to the global and regional Consumer Marketing Team. We are seeking a candidate who thrives on data-driven performance, possesses strong attention to detail, excels in identifying patterns, developing insights, and crafting growth plans. This role is essential for instilling a data-driven mindset and positively impacting Burton's direct business in the Americas region.

What You'll Get to Do:

• Manage regional SEM functions such as creating PPC campaigns and ads, leveraging new features and ad formats and performance tracking
• Manage the regional Google Analytics account to ensure tool functionality and maintain reporting best practices.
• Oversee regional SEM functions, including the creation of PPC campaigns and ads, leveraging new features and ad formats, and tracking performance.
• Lead regional SEO functions, implementing on-page and off-page SEO updates, including content, design, backlinks, NAP placement, and technical SEO recommendations.
• Conduct ongoing keyword research and performance tracking.
• Manage budgets and campaign spending for SEO and SEM, with close tracking and management.
• Collaborate creatively and strategically with the global team and business stakeholders to adapt Google Analytics to meet business needs.
• Support digital reporting efforts related to e-commerce, digital marketing, social media, and merchandising strategies through dashboards, scorecards, and ad hoc analysis.
• Provide weekly and monthly reports on Burton.com and marketing KPIs related to traffic and implicit revenue drivers.
• Utilize various tools such as Excel, Google Analytics, Google AdWords, Google Data Studio, Rockerbox, and more.
• Manage various SEO and SEM tools and cultivate relationships with client success teams.
• Take responsibility for reporting on performance marketing for the regional team.
• Other duties as assigned

What You'll Bring to the Team:

• Bachelor’s degree in Analytics, or another appropriate field.
• Google Analytics Certification and Google Ads Certification are required (though could be waved based on experience)
• Minimum 3 years of SEO experience, either for a brand or client side..
• Experience in ecommerce including implementation, development, web analytics and usability.
• Experience leveraging analytics to draw conclusions and influence existing and future actions.
• Experience with SEO and SEM Tools, including but not limited to Moz, Optmyzer, Ahrefs, Alexa, etc.
• Experience with Google Analytics or similar analytics tools, and Data Studio Dashboard.
• Excellent skills with Microsoft Office, particularly Excel and Powerpoint.
• Familiarity with Google Tag Manager.
• Familiarity with SQL, Python, and Google Big Query are a plus.
• Knowledge of HTML, CSS, and Javascript.
• Presentation skills required.

More Info to Seal the Deal:
Burton’s benefits package includes health insurance (medical, dental and vision), life insurance (company paid), flex spending, short- and long-term disability insurance (company paid), great parental benefits, 401k plan with company match, and paid time-off. Other perks include a discounted season pass, free lessons, product discounts, free demo equipment, ride days, casual work environment, and many more…
The Burton community believes in respect for all people and the planet. We embrace and strive for a community that values differences and stands for equality and the fight to get there. Regardless of how you identify, how the world sees you, or how you play outside, please feel welcome to apply and join our community.
Our HQ is based in Burlington, Vermont. We will offer relocation assistance to any candidate who is hired.

Though we wish we could reach out to all applicants personally, you will only be contacted directly should you be chosen to move forward in the process. Candidates not chosen for this particular opportunity are encouraged to check back often for other roles as they are posted. Keep trying!