What are the responsibilities and job description for the Senior Analyst, Insights, Data & Intelligence position at Burson?
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
The Business Insights, Data & Intelligence (BIDI) team sits at the heart of this work—turning data into strategic insight that drives storytelling, campaign performance, and business outcomes.
Due to our expanding client roster and scopes, Burson is seeking to hire a group of Senior Analysts to join our best-in-class Business Insights, Data & Intelligence (BIDI) team, supporting some of the world’s most recognizable global brands such as The Coca-Cola Company, Verizon and Google. This opportunity is ideal for a candidate with experience in communications, analytics, and social intelligence who is excited to deepen their expertise at the intersection of social media, consumer behavior/social listening, and data-driven storytelling.
As part of a highly collaborative team, you’ll play a key role in uncovering cultural insights, monitoring online conversations, and helping brands make informed decisions through social and digital intelligence. You’ll partner closely with internal teams and clients to deliver actionable insights tied to brand reputation, campaign performance, thought leadership, sustainability, and corporate communications initiatives. This is a unique opportunity to continue building a career in analytics at one of the world’s leading global communications agencies while working across high-profile client accounts.
This role can be based in Atlanta, the New York metro area, or Los Angeles, with a preference for Atlanta-based candidates.
Relocation assistance will be available for candidates open to relocating to Atlanta.
What you'll do:
- Support social listening, media monitoring, and reporting initiatives across a portfolio of global brands.
- Track cultural moments, emerging conversations, competitor activity, and consumer sentiment across social and digital platforms.
- Utilize industry-leading tools such as Brandwatch, Sprinklr, and NewsWhip to uncover actionable insights tied to brand reputation, campaign performance, sustainability, and corporate communications initiatives.
- Translate complex social and digital data into clear, compelling narratives and presentations for internal teams and clients.
- Develop and maintain recurring reports, dashboards, and performance analyses to measure brand health and campaign impact.
- Monitor online conversations and media trends surrounding brand, industry, and corporate topics in real time.
- Partner with cross-functional teams across strategy, creative, media, and communications in a fast-paced agency environment.
- Gain exposure to both agency operations and client-facing work while developing analytical and storytelling skills.
Experience that contributes to success:
- Bachelor’s degree in communications, marketing, journalism, public relations, data analytics, business, or a related field.
- 2–4 years of experience in PR, marketing, social media, analytics, communications, digital strategy, or social intelligence. Agency experience is a plus.
- Strong curiosity about social media trends, consumer behavior, internet culture, and data-driven insights.
- Excellent written, verbal, and presentation skills with the ability to synthesize information clearly and concisely.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Excel and PowerPoint; familiarity with pivot tables, Boolean search logic, dashboards, or data visualization tools is a plus.
- Comfortable learning new technologies and navigating a dynamic, fast-paced environment.
- Collaborative mindset with a willingness to learn, contribute ideas, and work across teams.
- Exposure to social listening or analytics platforms such as Brandwatch, Sprinklr, Talkwalker, or Meltwater is a plus.
- Additional language fluency in Spanish, Portuguese, or French is a bonus.
#LI-FB1
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Salary : $40,000 - $85,000