What are the responsibilities and job description for the Paid Digital Account Director position at Burson?
Who we are:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
Burson's Digital practice is seeking a strategic and execution-driven Paid Digital Account Director to lead paid media strategy, paid search, social media and programmatic for multiple clients in a wide array of industry sectors (healthcare, food and beverage, tourism and chemical/industrial). This role is focused on developing digital marketing strategies, managing multi-channel paid media campaigns, overseeing social media initiatives, and demonstrating clear ROI for client programs.
The ideal candidate will bring deep expertise in paid media buying, analytics, and integrated digital strategy, while acting as a client-facing advisor. This is an opportunity to join a robust Digital team working with F500 clients and Brands.
What you'll do:
- Develop and execute comprehensive digital marketing strategies across paid search, paid social, programmatic, display, and influencer programs.
- Manage all aspects of paid media strategy, planning, execution, optimization, and reporting across platforms including but not limited to Google Ads, Meta, LinkedIn, TikTok, DV360, and The Trade Desk.
- Act as a strong client partner on digital and social media initiatives.
- Oversee budgets, scope programs, write SOWs, renew contracts, and ensure account profitability.
- Mentor a team of digital specialists and account managers, ensuring high performance and client satisfaction.
- Track, analyze, and report on digital campaign performance using Google Analytics, deriving insights to optimize programs and demonstrate ROI.
- Stay current on emerging trends and technologies (DMPs, DSPs, SSPs, AI applications) to inform client strategies.
Experience that contributes to success:
- 8–10 years of experience in paid media and digital marketing, preferably within an agency environment.
- Expertise in multi-channel campaign management across paid social (Meta, LinkedIn, TikTok), paid search (Google Ads), YouTube and programmatic (DV360, The Trade Desk).
- Advanced knowledge of Google Analytics, data-driven insights, UTM tagging, conversion tracking, and performance KPIs.
- Deep understanding of digital media buying, bidding strategies, and audience retargeting.
- Exceptional client service, communication, and presentation skills.
- Proficiency in Microsoft Office, especially Excel and PowerPoint for reporting and strategic presentations.
- Experience managing teams, growing businesses, and driving digital innovation.
- Experience with influencer marketing and executive social media programs.
- Familiarity with emerging ad tech tools and AI-driven marketing solutions.
- Statistical analysis and A/B testing methodology knowledge is a plus.
Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process, feel free to reach out to us at appaccommodations@bursonglobal.com. Please note that this email is for applicants needing special assistance, so we may not be able to reply to other inquiries.
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
For more information, visit www.bursonglobal.com.
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You belong at Burson:
Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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