What are the responsibilities and job description for the AI Engine Optimization (AEO) Specialist position at BURN?
Company Overview:
BURN Studio is an award-winning multi-platform production studio redefining cinematic social content powered by AEO strategies. We combine cinematic creative campaigns (Streamers, TikTok, YouTube, IG) with AI Engine Optimization (AEO) to drive AI search result visibility lifts for brands seeking to gain market share via cinematic and schematic content strategies.
Job Summary:
The AEO Specialist will lead our AI-driven visibility strategy, integrating AEO audits and schema tagging with premium multi-platform content to boost client performance in LLM-driven search (e.g., ChatGPT Shopping, Google AI Overviews). This role bridges technical expertise (AEO, schema) with creative collaboration. The ideal candidate is a data-savvy, creative thinker who can translate AI insights into client pitches and measurable results, aligning with our values: premium execution, multi-platform content and disruptive ROI.
Key Responsibilities:
AEO Strategy Development (40%):
- Conduct regular AEO audits to assess client visibility (e.g., 25/100 to 55/100).
- Develop schema tagging strategies (Product, FAQ, Review schemas) for client content (videos, landing pages, blog posts) to boost LLM citations by 20–30%.
- Recommend AEO optimizations (e.g., JSON-LD in TikTok captions, landing page schema) to drive client sales.
Client Pitch Support (30%):
- Collaborate with MD to craft AEO-focused pitch decks
- Prepare 1-page audit reports (visibility scores, schema snippets) for 5–10 pitches/month.
- Join client meetings (3–5/Q) to present AEO strategies.
Creative Integration (20%):
- Work with Creative Lead to embed schema in multi-platform content
- Guide companion content (e.g. blog posts with FAQ schema) to amplify video campaigns.
- Ensure creative stays premium while AI-ready (LLM-readable metadata).
Performance Tracking (10%):
- Monitor AEO metrics (visibility score, LLM citations, CTR) via Profound and Google Analytics.
- Deliver monthly client reports
- Optimize campaigns based on AEO data
Qualifications:
- Experience: 2 - 4 years in SEO, AEO, or digital marketing, ideally with FMCG or agency experience.
- Technical Skills: Proficiency in schema markup (JSON-LD, Product/FAQ schemas), AI tools (e.g., Profound, SEMrush), and analytics (Google Analytics, LinkedIn Campaign Manager).
- Creative Collaboration: Ability to work with creative teams to integrate AEO into premium content.
- Communication: Strong presentation skills for client pitches. Ability to simplify AEO for non-technical audiences.
- Education: Bachelor’s degree in marketing, data science, or related field.
- Must Have: Knowledge of LLM-driven search (ChatGPT, Google AI Overviews), FMCG e-commerce trends (35% AI-driven purchases.
Key Competencies:
- Analytical Mindset: Translate Profound outputs into actionable strategies
- Creative Synergy: Align AEO with premium filmmaking without compromising quality.
- Client-Focused: Build trust with CMOs through transparent, ROI-driven solutions
- Adaptability: Stay ahead of 2025 AEO trends