Sales & Marketing Education Specialist

BURN BOOT CAMP CULTURE

Burn Boot Camp is one of the fastest-growing fitness franchises in the nation and has experienced rapid growth since its founding in 2015. We move like our members - with purpose and fast-paced. We aim to inspire, empower, and transform lives through community-based fitness.

POSITION OVERVIE

WThe Sales and Marketing Education Specialist is responsible for delivering comprehensive education and training on the L.A.S.E.R.R. framework—Leads, Appointments, Shows, Experience to Enrollment, Referrals, and Retention. This role supports franchise teams in mastering lead generation, lead management, and the Burn Sales Process, while cultivating a referral-driven culture and executing retention strategies that drive sustainable growth

.

ROLE AND RESPONSIBILIT

IES
L.A.S.E.R.R. Framework Education - Teach the full lifecycle of the L.A.S.E.R.R. mo

• del:Leads: Capture through digital, local, event, and social media market
• ing.Appointments: Guide teams on booking and confirming trial ca
• mps.Shows: Ensure leads attend scheduled camps through proactive communicat
• ion.Experience to Enrollment: Train teams on executing the Burn Sales Process during the Blue Carpet Experience and converting trials to memb
• ers.Referrals: Build systems for member-driven referrals and community outre
• ach.Retention: Educate on member engagement, recognition, and renewal strateg

ies.
Marketing Education - Deliver trainin

• g on:Digital Marketing: Social media, paid ads, email campa
• igns.Local Marketing: Community partnerships, grassroots outr
• each.Event Marketing: Planning and executing lead-generating ev
• ents.Social Media Strategy: Content planning, engagement tactics, and analy

tics.
Lead Management & Nurturing - Educate tea

• ms on:CRM usage and pipeline tra
• cking.Lead segmentation and persona-based nurt
• uring.Conversion strategies for different lead
• types.Execution of nurture campaigns and autom

ation.
Sales Process Execution - Train on the Burn Sales Process, inc

• luding:Camp card usage and trial prioriti
• zation.Closing strategies and cool-down scr
• ipting.Objection handling and follow-up s

ystems.
Referral Culture & Retention - Develop and deliver educa

• tion on:Creating a referral culture through member eng
• agement.Designing and executing referral ca
• mpaigns.Retention strategies include recognition, renewal tracking, and proactive o

utreach.
QUALIF

• ICATIONS 3 years in sales, marketing, or franchise op
• erations.Proven experience in training and education
• delivery.Strong understanding of the Burn Boot Camp brand and member
• journey.Excellent communication and facilitatio
• n skills.Ability to analyze performance data and coach teams to

improve.
PREFERR

• ED SKILLS Familiarity with CRM systems and marketing
• platforms.Experience with Burn Boot Camp’s L.A.S.E.R.R.
• framework.Background in fitness, franchising, or customer e

xperience.
This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills, or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add, or remove duties as