Creative Director- Private Label Packaging

**Position Overview** The Creative Director, Private Label Packaging is a visionary design leader responsible for elevating the creative expression, consistency, and strategic impact and creative representation and build of Burlington’s private label brands across Beauty, Home, and other categories. They will be a key decision maker around resourcing support for our private label creative function. This role oversees the build out and support for creative packaging execution in partnership with our merchant, imports and creative support teams—from brand identity and structural design to production handoff—ensuring our packaging enhances brand perception, drives customer engagement, and supports merchandising and operational goals across 1,000 stores. The ideal candidate brings exceptional design taste, product development fluency, strategic acumen, and retail executional rigor. They should have deep experience building packaging systems for multi-category retail brands and developing creative resourcing models that can flex with business demands. Above all, they must be a nimble, solutions-driven leader who can adapt to organizational growth and scale as Burlington’s private label portfolio expands. **A Day In The Life** **Creative and Brand Leadership** : Lead the creative vision, development, and execution of packaging systems across all private label brands. Translate brand strategy into packaging that is distinctive, scalable, and optimized for shelf impact. Ensure all creative outputs uphold Burlington’s brand standards while meeting category-specific needs. Guide evolution of brand architecture, sub-brand identities, and category segmentation. **Packaging System Design** : Own creation of master packaging guidelines for each private brand, including typography, color systems, iconography, patterning, structural formats, and photography direction. Build modular, efficient systems that flex across product types while maintaining brand consistency and elevating product. Partner with merchants, product development, and sourcing to align on assortment, claims, copy, and any legal requirements **Cross-functional Collaboration** : Collaborate closely with Merchandising, Sourcing, Imports, Branding, Legal, and Store Design to ensure packaging supports business strategy and operational needs. Serve as creative point of contact for external agencies, printers, and packaging vendors. Provide clear, actionable creative direction and feedback to internal teams and partners. **Team & Project Leadership:** **Lead, mentor, and inspire** a multidisciplinary team spanning design, art direction, and production—cultivating high performance, growth, and collaboration. **Oversee end-to-end project planning** including timelines, workflow, resource allocation, and milestone management to ensure seamless execution and clear executive alignment. **Drive continuous improvement** in creative processes, operational efficiency, and output quality to consistently elevate the final product. **Assess and determine the right execution model** —internal team, external partners, or agency support—to deliver the highest level of creative excellence. **Excel in a fast-paced, highly dynamic off-price environment** **,** adapting quickly to shifting priorities while maintaining clarity, momentum, and team engagement. **Build strong, productive relationships** across vendors, cross-functional partners, direct reports, and leadership to move projects forward and support organizational goals. **Execution & Production Excellence:** Partner with Production/Studio teams to ensure files meet all technical specifications and roll out. Review color, material, and finish options to achieve the quality needed to elevate our products within cost parameters. Oversee photoshoot direction for packaging imagery, including product, lifestyle, and textural assets. **You'll Come With** 10 years’ experience in packaging design, including 5 years in a senior/leadership role. Extensive background in retail packaging, preferably across multi-category brands (beauty, fashion, home, CPG, or mass retail strongly preferred). Strong understanding of packaging production, printing techniques, materials, and sustainability considerations. Exceptional portfolio demonstrating brand building, system design, and packaging innovation. Proven ability to collaborate across functions, influence senior leaders, and present effectively. Highly organized, detail-oriented, and comfortable managing complex, fast-moving projects. Experience leading and developing creative teams. \#LI-KG2 **Come join our team. You’re going to like it here!** You will enjoy competitive wages, flexible hours, and an associate discount. Burlington’s benefits package includes medical, dental and vision coverage including life and disability insurance. Full-time associates are also eligible for paid time off, paid holidays and a 401(k) plan. We are a rapidly growing brand and provide a variety of training and development opportunities so our associates can grow with us. Our teams work hard and have fun together! Burlington associates make a difference in the lives of customers, colleagues, and the communities where we live and work every day. Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity. Individual pay decisions will be based on a variety of factors, such as but not limited to, qualifications, education, job-related skills, relevant experience, and geographic location. **Min-Mid** $135,000.00 - $175,000.00 **Posting Number** R101809 **Location** New Jersey-Burlington **Address** 2006 Route 130 North **Zip Code** 08016 **Pay Rate** Salaried **Career Site Category** Corporate **Position Category** Marketing **Job Type** Full-Time **Remote Type** Hybrid **Evergreen** No

Salary : $135,000 - $175,000