What are the responsibilities and job description for the Marketing Manager position at Burlington Industries?
Company Overview
Elevate Textiles is a leading global manufacturer of fabric and thread solutions focused on innovation, sustainability and quality craftsmanship. The Elevate portfolio of brands includes American & Efird (A&E), Burlington, Cone Denim, Gutermann and Safety Components. Elevate Textiles is committed to delivering solutions that protect and enhance our lives through its global manufacturing platform that includes 30 facilities and approximately 14,000 employees.
Position Overview
Elevate Textiles is looking for a Marketing Manager to support the growth of its Burlington and Safety Components brands. Our brands are legacy, longstanding brands within the global textile industry with proven products and an innovative spirit.
The Marketing Manager is responsible for leading and executing the design and production of marketing materials for various platforms and across seven different product categories. Coordinating with business unit leaders, product development and tradeshow coordinator, responsibilities include designing content, managing web updates, social media, print ads, tradeshow graphics, press releases and other digital and marketing collateral to support the sale of branded fabrics. The ideal candidate is an accomplished Marketing Manager with creative talent and a bias for hands-on, growth-focused design and execution of marketing campaigns and programs.
Responsibilities
- Plan and execute well-performing, well-coordinated product launches of both new and existing products and deliver comprehensive performance results of campaign.
- Effectively manage marketing projects to include both internal execution and coordination with outsourced partners.
- Develop channel, segment and market specific strategies to enable targeted marketing.
- Identify and strengthen each brand's unique and compelling image, personality and voice to build relevance and equity among target consumer audiences, and maintain and improve the reputation of the company and its stakeholders.
- Establish a best-in-class social, digital, web and ecommerce presence that drives consumer awareness, engagement, affinity and purchase.
- Implement strategic high-ROI marketing programs, with both short- and long-term goals.
- Work cross-functionally with Business Unit Leaders, Product Development and Sales to ensure all marketing promotions are aligned with business objectives.
- Deliver all marketing efforts with a high level of energy and quality.
- Must be capable of building and managing the marketing budget, while remaining nimble and agile to be able to pivot quickly in response to market needs.
Qualifications
- Proven experience implementing marketing and brand strategy and ability to plan effective promotions.
- Design talent to create brand targeted imagery and promotions aligned with each product and business unit's strategy to support revenue growth.
- Experience in copywriting components of marketing promotions and their impact on success.
- Knowledge of paid advertising (Facebook and Google Adwords, etc.)
- Knowledge of social media strategy and influencer marketing strategies and execution.
- Experience in marketing analytics and leveraging data to improve results and increase ROI.
- Minimum of 5 years documented success as a creative marketing professional and past experience successfully growing B2B emerging or re-energized brands.
- An entrepreneurial, agile, creative mindset
- Bachelors' degree in marketing, graphic design or other related field and/or equivalent experience.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Should you need assistance or reasonable accommodations in connection with the application or interview process, please contact Human Resources at 1-336-379-6220
Elevate Textiles is an Equal Opportunity Employer: employees and candidates are treated without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, or status as a qualified individual with a disability or Vietnam era or other protected veteran.