What are the responsibilities and job description for the Director, Brand Strategy, Burger King, US&C position at Burger King?
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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Our Opportunity: Burger King is looking for a Director of Brand Strategy to join our Marketing Team based in Miami, FL. The Director will be responsible for planning, owning and executing the annual brand plan and 3-year brand roadmap. This role will require a strategic thinker who can translate business impact into actionable brand and product strategies mapped across a consumer-facing calendar.
Strategy will be developed by analyzing opportunity spaces (category growth, brand and product messaging, and sales trends), alongside the Senior Director and leadership team. This position will lead a small team and collaborate with the brand, advertising and media teams to optimize product launch timing to maximize sales and traffic and equity campaigns to drive change in consumer sentiment. This role is responsible for translating our broader brand-goals into consumer-facing plans over a 1–3-year time horizon. The successful candidate will work across multiple internal stakeholder groups to ensure that teams are creating the right campaigns and product pipelines that ladder up to the brand calendar and roadmap.
RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.
Roles and Responsibilities:
Qualifications:
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Our Opportunity: Burger King is looking for a Director of Brand Strategy to join our Marketing Team based in Miami, FL. The Director will be responsible for planning, owning and executing the annual brand plan and 3-year brand roadmap. This role will require a strategic thinker who can translate business impact into actionable brand and product strategies mapped across a consumer-facing calendar.
Strategy will be developed by analyzing opportunity spaces (category growth, brand and product messaging, and sales trends), alongside the Senior Director and leadership team. This position will lead a small team and collaborate with the brand, advertising and media teams to optimize product launch timing to maximize sales and traffic and equity campaigns to drive change in consumer sentiment. This role is responsible for translating our broader brand-goals into consumer-facing plans over a 1–3-year time horizon. The successful candidate will work across multiple internal stakeholder groups to ensure that teams are creating the right campaigns and product pipelines that ladder up to the brand calendar and roadmap.
RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.
Roles and Responsibilities:
- Completes regular analysis of industry, competitive QSR outlets and consumer trends and activities
- Build the annual brand plan strategy & consumer-facing campaign calendar that help optimize sales, traffic and brand health objectives
- Work with the brand team to map our product pipeline and outline product launch timings & associated creative campaigns
- Collaborate with various cross-functional departments such as Brand Marketing, Analytics, Operations and Media to optimize product offerings and campaigns during a specific time on the annual planning calendar
- Act as a liaison between brand team and our supply chain partners to ensure that the products on the promotional calendar are available and ready to be supplied when the calendar is built
- Prepares briefings for Marketing Communications for any new product/promotional launches
- Creates Executive presentations for strategic projects in a logical and well-thought-out manner
- Ensures projects are completed on time and within budget
Qualifications:
- University degree in Business, Marketing, Finance, or related field. MBA Preferred
- 7 years of marketing experience in CPG, Food Service, or related field, with passion and knowledge of or interest in the QSR Industry
- Track record of exceptional project management, analytical skills, creative problem-solving capabilities, and organizational skills, with the ability to prioritize and handle multiple tasks at once
- Strong business acumen with a high sense of curiosity
- Advanced skill level using Excel and PowerPoint
- Strong teamwork, communication, and interpersonal skills; able to interact cross functionally, communicate effectively, and lead teams towards a common goal
- Highly organized and motivated with a desire to outperform
- Ability to work and thrive in a fast-paced and deadline-driven environment
- Must be solution-oriented, able to dissect information, see opportunities, pre-empt potential issues, and find solutions
- Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations
- Must have the ability to interface and maintain excellent professional relationships with a variety of audiences including franchise partners, food vendors/manufactures, and internal teams
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
Salary : $45