Social Media Coordinator

Job Title: Social Media Coordinator

Position Status: Part-Time (16–20 hrs/week); Mondays & Wednesdays, with occasional Fridays and events

Pay Rate: $19–23/hr

Start Date: ASAP

Burgeon is looking for a creative, organized, and driven Social Media Coordinator to support and optimize our digital marketing programs. Our brand has grown exponentially over the years and is now known as one of the top breweries in Southern California. We are looking for someone who can significantly contribute to that growth. We prioritize hard work and creative thinking, and are excited to introduce another voice to our team of creative professionals.

Job Summary

The primary responsibility of the Social Media Coordinator is to provide creative and content for all marketing channels (social media, website, campaigns, print collateral, and events). You will be expected to partner with the Marketing Manager to conceptualize and execute strategies and schedules to increase engagement and reach.

Duties of the Social Media Coordinator include the creation and collation of content, posting at specified frequency to social media channels and maintaining an active content calendar, developing various digital marketing materials, tracking campaign progress, updating online assets, and handling general digital marketing activities. Your creative thinking skills and strategies will be an essential part of driving our digital narrative, enhancing our brand image, improving communication with customers, and encouraging business growth through effective campaigns.

Hours: This is a part-time, year-round, hourly position requiring in-person commitment at our Carlsbad brewery each week, with regular visits to our satellite locations for content generation. Typical working days include Mondays and Wednesdays, with occasional Fridays and evening/weekend availability for events or special activities.

Job Responsibilities:

• Provide creative and content for all marketing channels (social media, website, campaigns, print collateral, and events)
• Content creation, development, and editing including photography, videography, & copywriting
• Create, maintain, & implement content calendars including frequent posts to social media channels
• Promote product and service launches
• Research market trends
• Identify and engage with relevant media & influencers
• Support marketing initiatives
• Social media management including responding to comments, DMs, etc.
• Produce product images for beer, merch, etc.
• Track marketing channel performance
• Report directly to the Marketing Manager
• Perform other reasonable related duties as assigned by company co-founders and supervisor

Required Education, Skills, & Experience:

• BA/BS in Marketing, Communications, Design, or related degree preferred
• 2 years of marketing or communications experience
• Must be at least 21 years of age
• Advanced & verifiable photography & photo editing skills; video editing a plus
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Lightroom, Premiere)
• Experience launching and executing social media campaigns across platforms (Instagram, Facebook, X/Threads, TikTok, LinkedIn, etc.)
• Well-versed in internet culture, social media trends, and pop culture
• Detail-oriented with excellent grammar, copywriting, & verbal communication skills
• Experience with website/e-commerce management a plus
• Highly organized
• Ability to take initiative and be a self-starter
• Understanding of Burgeon’s unique voice & values
• Team player eager to work inter-departmentally to achieve marketing goals

What we offer:

• 401(k) Retirement Savings Plan eligibility
• Paid Time Off – including personal/vacation days, sick leave, and 6 observed holidays (where applicable to part-time status)
• Free daily & monthly beer allowance
• Additional beer, merchandise, & restaurant discounts

This job description is not intended to be all-inclusive. It is understood that the Social Media Coordinator will also perform other reasonable related business duties if requested by immediate supervisor or co-founders. This job description does not constitute an employment agreement between employer and employee and is subject to change by the employer as needs of the employer and requirements of the job change.

If you would like to be considered for this position, please email your resume, cover letter, and link to portfolio or examples of your work to Tori Bleher, tori@burgeonbeer.com