Social Media Project Manager

Company Description

Butterbaby is a global character and IP brand with a growing physical footprint across Southeast

Asia through its experiential dessert stores. The brand is defined by a distinctive character

identity, strong visual world, and a rapidly expanding online audience. Our ambition is to build a

culturally relevant universe that lives across social platforms, merchandise, pop-ups,

experiential environments, and real-world locations, creating long-term brand value both digitally

and offline.

Role Description

We are looking for a Social Media Project Manager to help shape and scale the Butterbaby

universe across major platforms. This role sits at the centre of our creative engine and is

responsible for translating Butterbaby’s character, voice, tone, and visual identity into consistent,

high-quality social output that drives recognition, cultural relevance, and momentum.

You will lead a global, cross-timezone content workflow from concept to live, coordinating

creators, the Indonesia production team, the AI/Stickers team, and marketing support. As the IP

division expands, we will build a team around this role, making it a foundational leadership

position within the organisation. Travel to Southeast Asia and other markets will be expected for

content oversight and team coordination.

The ideal candidate is deeply immersed in global internet culture, highly organised, comfortable

managing international teams, and capable of turning creative ambition into visible results at

speed.

Qualifications

• Deep understanding of global internet culture, digital storytelling, and social platform dynamics

• Strong organisational and project management capability

• Experience managing and coordinating creative teams across time zones

• Ability to operate quickly and creatively in a fast-moving, high-output environment

• Willingness to travel for content oversight and team coordination

• Passion for character-led content, worldbuilding, and IP development

Responsibilities

• Manage Butterbaby’s daily social presence with a consistent, high-quality posting cadence

• Translate Butterbaby’s character, voice, tone, and visual identity into globally resonant,

culturally relevant content

• Maintain a unified aesthetic and narrative across animation, AI content, stickers, live action,

and trend-driven formats

• Lead and coordinate international content teams across multiple time zones, ensuring

alignment and workflow clarity

• Oversee real-world content capture from our experiential dessert stores and other global

locations

• Collaborate closely with the AI/Stickers team to integrate character-led content into ongoing

storytelling

• Protect Butterbaby’s voice and character integrity across all posts, replies, and creative output

• Drive content, campaigns, drops, and cultural moments from concept to live with structure and

speed

• Work with editors, animators, creatives, and external partners to bring ideas to life across

multiple formats

• Lead community engagement: respond in Butterbaby’s voice, foster conversation, deepen

audience connection

• Track and report on engagement, sentiment, growth, and content performance, shaping

ongoing content strategy

• Anticipate trends and platform shifts, bringing proactive recommendations to keep Butterbaby

culturally relevant