What are the responsibilities and job description for the Digital Marketing Coordinator position at Builtwell Bank?
Responsibilities:
- Manage day-to-day operations of Paid Search campaigns, including keyword development, campaign optimization, display, Google Analytics, Knowledge of Adwords
- Monitor SEO best practices and strategy compliance
- Analyze & optimize Paid Media campaigns from the keyword to the landing page, identifying opportunities for improvement throughout the customer journey
- Excellent time management skills & self-motivated
- Monitor competitive landscape and emerging social trends
- Research and propose the implementation of new technologies, services, and opportunities to enhance social strategy
- Prepare quarterly Digital Marketing Report to present to IT Steering Committee
- Assist with photography/videography needs for marketing purposes.
- Assist in implementing high-quality, engaging messaging and content for website campaigns
Qualifications
- Graphic design experience preferred.
- Comprehensive understanding of web content management systems and Adobe Creative Suite programs
- 2 years social media and/or marketing experience
- Experience in digital marketing and social media content management
- Experience managing successful social media campaigns
- Ability to work under pressure and manage multiple projects across multiple lines of business