Commercial Finance Manager

Job Title: Commercial Finance Manager Location: American Fork, UT / Hybrid Department: Finance (Commercial / FP&A) Reports To: VP of Financial Planning and Analysis

About Us

Built is a fast-growing protein bar and functional nutrition brand on a mission to make high protein, better-for-you snacks that actually taste amazing. We’re a high-energy, entrepreneurial team operating at the intersection of food, wellness, and performance. Our products are sold across Club, Mass, Food, Convenience, and other key retail channels, as well as DTC, Marketplace, and Wholesale, and we’re scaling rapidly in the CPG space.

We’re looking for a Commercial Finance Manager to be a key strategic partner to our Sales and Marketing teams—helping us make smart, data driven decisions that drive profitable growth.

Role Overview

The Commercial Finance Manager will own the financial planning, analysis, and performance management for our commercial channels:

• Retail: Club, Mass, Food, Convenience, and other brick and mortar customers
• Digital: DTC and Marketplace (e.g., Amazon, TikTok)
• Non-retail: Wholesale and distribution partners
  
  

You’ll be the go-to finance partner for channel and customer P&Ls, trade investment, pricing, and promotional ROI.

Key Responsibilities Business Partnering & Strategy

• Act as the primary finance business partner to Sales and Marketing across Club, Mass, Food, Convenience, DTC, Marketplace, and Wholesale channels.
• Support channel and key customer strategies with rigorous financial analysis, scenario modeling, and clear recommendations.
• Challenge and shape commercial plans to balance top-line growth with profitability and brand equity.
  
  

Commercial Planning & Forecasting

• Own the revenue and trade spend forecast (weekly/monthly/annual) by channel (Retail, DTC, Marketplace, Wholesale), by customer, and by product.
• Lead the annual budgeting process (AOP) and latest estimate (LE) cycles for commercial P&L lines: net sales, trade, discounts, and customer/channel-level margins.
• Translate volume, promo calendars, and digital media plans into robust financial forecasts and risks/opportunities.
  
  

Customer & Channel P&L Management

• Build and maintain customer and channel P&Ls, including net revenue, trade, logistics, digital marketing, and customer-specific investments.
• Evaluate existing and new business opportunities: new listings, club packs, pack architecture, new channels (e.g., new Marketplace partners), and mix impacts on margin.
• Partner with Sales leaders to plan and manage customer-level sales spending to ensure ROI hurdles are met and spend is aligned with revenue attainment and profitability goals.
• Partner with Sales on JBP (Joint Business Planning) with key retailers and distributors, and with E-commerce/DTC teams on growth initiatives, providing insight on profitability and ROI.
  
  

Pricing, Trade & Promotion Analytics

• Own pricing and trade investment analytics across Retail, DTC, Marketplace, and Wholesale: baseline vs. incremental volume, promo depth, frequency, and ROI.
• Recommend optimal price-pack architecture for Club vs. Mass vs. Convenience, list price moves, online/offline price harmonization, and promotional strategies aligned with brand and margin goals.
• Monitor trade and digital marketing efficiency and identify opportunities to reallocate spend across channels and customers for better returns.
  
  

Performance Management & Insights

• Deliver clear, actionable performance reporting: weekly dashboards, month-end commentary, and KPI tracking (net sales, gross margin, trade rate, promo ROI, CAC/ROAS for DTC/Marketplace, distribution, and velocity).
• Analyze category, customer, and competitor performance using market data (e.g., Nielsen/IRI, SPINS) and internal sell-in/sell-out and DTC/Marketplace data.
• Provide succinct insights and recommendations to leadership on trends, risks, and growth opportunities by channel.
  
  

Process, Tools & Governance

• Improve and standardize commercial reporting, planning templates, and processes as the business scales across Retail, DTC, Marketplace, and Wholesale.
• Support implementation and optimization of tools (e.g., TPM/TPO, BI dashboards, financial planning systems, e-commerce analytics).
• Ensure strong financial controls around trade spend, pricing approvals, digital investment, and customer agreements.
  
  

Qualifications

Required

• Bachelor’s degree in Finance, Accounting, Economics, Business, or related field.
• 5–8 years of experience in Finance/FP&A, Commercial Finance, or Revenue Growth Management, with at least 3 years in CPG/FMCG.
• Direct experience with:
• Customer/channel P&Ls and trade spend
• Pricing and promotional analysis (including retail promos; digital promos a plus)
• Forecasting and budgeting in a commercial environment
• Strong financial modeling and Excel/Google Sheets skills; comfortable with large datasets and scenario analysis.
• Experience with BI/reporting tools (e.g., Power BI, Tableau, Looker) and ERP systems.
• Proven ability to partner cross functionally with Sales, Marketing, and Ecommerce, and to influence without direct authority.
• Excellent communication skills—able to translate complex financials into simple, actionable insights.
• High bias for action, strong ownership, and comfort operating in a fast paced, high growth environment.
  
  

Preferred

• Experience in branded food & beverage, snacking, or better-for-you categories.
• Exposure to TPM/TPO systems (ideally Promomash) and syndicated data (Nielsen, IRI, SPINS).
• Experience with DTC and Marketplace (e.g., Amazon, TikTok) economics and metrics (CAC, LTV, ROAS).
• Experience in a high-growth or startup/scaleup CPG environment.
• CPA, CMA, MBA or other relevant advanced qualification is a plus.
  
  

BUILT Bar is truly a standout among protein bars. With its exceptional nutritional profile and so many delicious flavors, BUILT Bar is the favorite protein bar of many discerning snackers, fitness trainers and fitness enthusiasts alike.