Vice President of Sales

Sales Leadership

VP of Sales

Location Remote — US

Type Full-Time

Reports To Founder & CEO

Base Salary $90,000–$100,000

Commission Uncapped, competitive structure on personal and team production

About BuildTools

BuildTools has been serving custom home builders and luxury remodelers since 2012. We built our reputation on understanding how builders actually work — managing projects, subcontractors, budgets, and clients all at once, often from a job site with spotty cell service and zero patience for slow software.

We're launching a fully rebuilt, AI-first platform designed for the way the industry works today. Mobile-first. QuickBooks-native. Smarter at every step — from specs to scheduling to subcontractor compliance. We've got 12 years of product credibility and a brand-new platform ready to take to market.

This is a leadership opportunity at a company that knows its industry and has built something worth selling.

The Opportunity

We're looking for a VP of Sales to lead our go-to-market effort and own the number — personally and as a team. You'll carry your own quota while building, coaching, and expanding a sales team underneath you. Initially you'll be working alongside one sales rep, with the expectation that you'll grow that team as we scale.

This is a player/coach role by design. We want someone who can sell — and who wants to build something bigger than themselves. You'll have direct access to the founder, genuine influence on product direction, and the runway to grow into a full sales leadership position as headcount expands.

What You'll Do

Own the Number

Carry personal revenue targets alongside team quota accountability

Run consultative demos and close deals at the high end of the pipeline

Define and refine the sales playbook — qualification criteria, demo structure, objection handling, close cadence

Lead and Develop the Team

Hire, coach, and develop sales reps as the team grows

Set weekly and monthly targets, run pipeline reviews, and hold the team accountable

Build the infrastructure — CRM hygiene, reporting, cadences — that a scaling team needs

Shape Go-to-Market Strategy

Own ICP definition and refine it as the market responds to the new platform

Partner with marketing on messaging, campaign targeting, and lead quality

Feed buyer intelligence — objections, competitive landscape, feature gaps — directly into product and marketing

Represent the Brand

Build presence in custom builder associations, peer networks, and industry events

Develop referral and channel relationships that generate compounding pipeline

Serve as a senior face of BuildTools in the market

What We're Looking For

5 years of B2B SaaS sales with a track record of consistently hitting quota

Demonstrated experience leading or mentoring a sales team — even a small one

Can sell and coach simultaneously — not looking to step out of the deal flow

Strong command of the full sales cycle: outreach, discovery, demo, negotiation, close

Comfortable selling directly to owners and decision-makers at growing businesses

Organized, data-driven, and able to build and run a clean pipeline

Strongly Preferred

Experience selling construction, field service, trades, or project management software

Familiarity with how custom home builders and remodelers actually run their businesses

Background at an early-stage or growth-stage SaaS company where you helped shape the sales motion

Experience building out a team from a small base — hiring, onboarding, ramping reps

Nice to Have

Fluency with HubSpot or similar CRM

Familiarity with AI-powered software or enthusiasm for selling emerging technology

Existing relationships in the custom building or luxury remodeling space

What Success Looks Like

In your first 30 days

Know the product, the buyer, and the competitive landscape cold

Have personally completed demos and started building your own active pipeline

Assessed the current rep, established a coaching rhythm, and identified quick wins

By 90 days

Closed personal deals and established a repeatable outreach and demo cadence

Have direct input on sales playbook, ICP, and team structure recommendations

Running independently with full ownership of the number



By 12 months

Hit or exceed personal and team ARR targets

Have begun expanding the team and have a clear view on the next two hires

Operating as a true VP — setting strategy, not just executing it

Compensation & Benefits

Base salary: $90,000–$100,000

Commission: Uncapped — designed to reward personal production and team performance

Remote: Work from anywhere in the US

Direct access to the founder and real influence on product and strategy

Clear path to full VP-level leadership as team headcount grows

Ground-floor upside in a relaunching platform with 12 years of industry credibility

Who Thrives Here

You've built pipeline and you've built people. You know what a good rep looks like because you were one — and you're not done proving it.

You're energized by a blank whiteboard. You want to own the playbook, not inherit it. You're the type who closes deals on Monday and runs a pipeline review on Tuesday.

If you're looking to lead a sales function from the ground up, sell a product that actually solves real problems for real builders, and grow with a company that has the credibility of 12 years and the momentum of a brand-new platform — let's talk.

Send a brief note about your background, what drew you to this role, and one example of a sales team or process you built or improved — along with your resume — to the hiring team. No formal cover letter required, but tell us something real.

About BuildTools

BuildTools is an AI-first construction management platform purpose-built for custom home builders and luxury remodelers. Founded in 2012, BuildTools has spent over a decade embedded in the way high-end builders actually work — managing complex projects, subcontractors, budgets, and client relationships from the field, not a boardroom.

After a full rebuild, BuildTools relaunches as a modern, mobile-first platform with deep QuickBooks integration and AI tools designed to save real time on real job sites — from automated specifications and subcontractor compliance to project communication and financial tracking.