What are the responsibilities and job description for the Director product marketing promotions position at Builders FirstSource?
Publicly traded on the NYSE (BLDR), Builders FirstSource is the nation’s premier supplier of building materials and services for professional home builders and remodelers. With 30,000 team members supporting approximately 565 locations in 42 states and a market presence in 85 of the top 100 Metropolitan Statistical Areas, the company has significant geographic diversity and a balanced end market exposure. As a company we are focused on getting things done right and on building a successful future, for customers, vendors and team members. Due to the complexity of the building industry, Builders FirstSource manages a variety of operations with a large selection of career opportunities throughout the country. With long-tenured team members, it is evident that we believe in promoting from within, offer a competitive benefits package and provide job satisfaction across the board. Now is the time to be part of building something truly special. If you’d like to become part of an exciting, fast-paced organization, BFS is the company for you! PURPOSE The Director, Product Marketing & Promotions will lead product marketing and national promotions. The individual will be responsible for developing a cohesive and profitable strategy to drive sales, brand preference, and customer loyalty while partnering with our field leaders to increase marketing effectiveness and strengthen supplier investments. We are looking for someone experienced in:
- Building and optimizing a B2B marketing strategy
- Product and service marketing
- Product Merchandising
- Campaign development and rollout
- Partner with the marketing leadership team to evaluate field marketing and supplier marketing needs and build a plan to optimize impact and current structure.
- Research the local field markets to understand needs and identify new opportunities. Provide strategic guidance and build marketing plans to solve problems and achieve objectives.
- Develop and manage BFS's Key Supplier Program. Cultivate strong partnerships with product manufacturers to develop unified marketing programs to achieve mutual objectives, maximize return on investment and grow supplier sponsorships.
- Create product marketing to support company initiatives, such as READY-FRAME™ and BFS Digital Tools. Collaborate with the marketing team, sales purchasing managers and marketing communications to develop product positioning and messaging that resonates with our target customers.
- Manage and coach a team of field marketing team members to develop tools, services, events, and marketing materials that deliver results. Collaborate on various marketing projects across multiple stakeholders and contributors, including graphic designers, videographers, operations, marketing and PR firms and agencies, promotional groups, printers and industry associations to ensure timely completion of projects.
- Design and implement marketing strategies aligned with business targets. Generate innovative ideas to promote our brand and our products.
- Set specific marketing goals, manage budgets, measure KPIs, and calculate ROI on marketing investments. Analyze sales and marketing metrics using customer feedback to ensure field satisfaction.
- Lead and manage major corporate promotions, such as Major League Fishing and future loyalty programs.
- Oversee field pilot for Showpad, a marketing SAS tool for sales enablement.
- Partner with the merchandising department to ensure branding requirements are met and manage marketing inventory for bfsorderingcenter.com.
- Manage multiple projects simultaneously, under tight deadlines, with a strong ability to prioritize tasks and milestones against project timelines.
- Regularly communicate marketing initiatives, programs, and promotions to field leadership and sales teams .
- Collaborate with internal teams and ensure brand consistency through all marketing channels.
- Other duties may be assigned.
- Proven work experience as a Marketing strategist
- Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
- 10 years of demonstratable field or event marketing experience, with at least three years of experience managing a marketing team of direct reports and contractors.
- 3 years of demonstrated success promoting B2B products and services solutions
- Experience with strategy, development, and execution of product or initiative launch strategies
- Leadership ability to inspire, influence, motivate, coach, and energize the team.
- Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels
- Strategic thinker with strong program and project management skills and attention to detail
- Marketing, Communications Undergraduate degree preferred. Product Management or Product Marketing background a strong plus.
- Experience with Salesforce and Pardot.
- Experience with implementing a B2B field marketing strategy.
- Ability to think strategically, forecast and drive sales.
- Excellent verbal and written communication skills
- Strong analytical skills.
- Strong leadership and management skills, including driving results through people.
- Strong organization skills, problem-solving and project management.
- Proficiency in Microsoft Office Suite and an enterprise resource planning (ERP) program.
- Skill in establishing and maintaining effective working relationships.
- Work is in an office setting and generally sedentary with physical effort associated with using a computer, but may involve walking or standing for brief periods of time.
- May be required to occasionally lift, carry, push, pull, or otherwise move objects up to 25 pounds.
- Travel up to 30% may be required.
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