Director of Sales and Marketing

Position Summary

The Director of Sales & Marketing is responsible for developing and executing strategic sales and marketing initiatives that drive revenue growth, expand market presence, and strengthen customer relationships within the telecommunications sector. This leadership role oversees sales strategy, marketing campaigns, product positioning, and competitive analysis while ensuring alignment with organizational goals.

Key Responsibilities

Sales Leadership

• Develop and execute a multi year sales strategy to drive revenue and market share growth.
• Lead, mentor, and manage the sales organization, including direct reports and cross-functional partners.
• Establish clear KPIs, forecasting models, and sales performance metrics.
• Secure and grow enterprise, wholesale, and carrier accounts.
• Negotiate major contracts, pricing agreements, and strategic partnerships.

Marketing Leadership

• Own the company’s brand, market positioning, and overall marketing strategy.
• Oversee development of marketing campaigns, digital initiatives, and demand-generation programs.
• Manage competitive intelligence and market analysis to identify trends, threats, and opportunities.
• Develop product marketing strategies for telecom services such as fiber, wireless, carrier, and BTB services.
• Ensure consistent messaging across all channels, including digital, print, PR, and customer communications.

Cross-Functional Collaboration

• Partner with customer service, engineering, operations, and finance to align offerings with market needs.
• Drive customer experience improvements and align sales/marketing initiatives with company priorities.
• Work closely with executive leadership on strategic planning and annual budgeting.

Core Competencies

• Strategic Thinking
• Leadership & Team Development
• Revenue Growth & P&L Ownership
• Customer Focus
• Analytical & Data-Driven Decision Making
• Business Development & Negotiation
• Cross-Functional Collaboration
• Change Management

Working Conditions

• Hybrid or on-site work environment depending on organizational requirements.
• Travel required (up to 30–50%) for client meetings, industry events, and site visits.

Pay: $75,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Education:

• Bachelor's (Preferred)

Location:

• Green Bay, WI 54301 (Preferred)

Ability to Commute:

• Green Bay, WI 54301 (Required)

Ability to Relocate:

• Green Bay, WI 54301: Relocate before starting work (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person

Salary : $75,000 - $120,000