What are the responsibilities and job description for the Digital Content Coordinator position at Buccaneer Commission?
The Buccaneer Commission, a non-profit organization, established in 1938 annually stages Buccaneer Days (Buc Days)- the largest, longest running festival in South Texas. Each May attendees experience family entertainment, Western Sports (Rodeo Corpus Christi, PBR Velocity Tour Finals), live music and more, all while supporting educational efforts through academic competitions and scholarships. To date, the Buccaneer Commission has awarded more than $2.9 million in scholarships and grants.
The Digital Content Coordinator will be an active member of the Marketing team and will report to the Experience and Brand Manager.
Primary duties include:
Marketing
- Work with the team to promote Buc Days programs, events and mission.
- Lead Buc Days social media channels, including content planning, creation, scheduling and publishing.
- Develop and maintain a year-round content strategy for Buc Days programs, events and initiatives.
- Plan, film and edit short-form videos, Reels, Stories and other digital content.
- Develop creative content highlighting the Leadership Program, volunteers, sponsors, and other Buc Days programs and participants
- Develop video series, interviews, podcasts and other year-round storytelling content.
- Ability to learn how to create and edit television spots and digital advertising content.
- Ability to learn how to create and execute arena video content for Rodeo Corpus Christi.
- Capture engaging photography, video and B-roll throughout Buc Days events and programs.
- Organize and maintain photo and video libraries for future marketing and promotional needs.
- Develop and maintain relationships with local influencers and content creators.
- Monitor social media engagement and content performance to help guide future content.
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Public Relations
- Coordinate with local media to promote Buc Days programs and events.
- Serve as a point of contact for media before and during Buc Days events.
- Coordinate media access, interviews and on-site media needs.
- Develop and distribute press releases, news stories and other media communications.
- Build and maintain relationships with local media outlets and reporters.
- Develop and pitch story ideas to local media.
Other Duties:
Administrative Support
- Perform administrative duties such as scheduling meetings, preparing reports, and maintaining files.
- Provide general support to the Marketing team as needed.
- General office support; answering phones, assisting customers
- Work with volunteers to coordinate committee meetings, functions and activities
- Other duties as assigned